Job Description

WOMEN WESTERN WEAR -FASHION BRAND

:

The Ecommerce & Digital Marketing Manager will be responsible for developing, managing, and optimizing paid digital campaigns across various channels to drive traffic, conversions, and revenue growth. The role involves deep analytical rigor, strong operational execution, and creative thinking to scale marketing programs while maximizing profitability. The ideal candidate is a hands-on digital marketer with experience in managing large budgets and delivering results in a high-growth, fast-paced startup environment.

Key Responsibilities:

1. Strategy & Planning:

Develop a full-funnel performance marketing strategy

that aligns with the startups growth and revenue goals.

Collaborate with leadership to establish KPIs for campaigns, including customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV).

2. Campaign Management:

Plan, execute, and manage large-scale campaigns across

Google Ads, Facebook Ads, Instagram, YouTube, LinkedIn, Twitter, and other relevant paid channels.

Implement and manage

display advertising, search marketing (SEM), paid social, and

retargeting campaigns.

Design

A/B testing frameworks

to optimize creatives, copy, targeting, and bidding strategies for campaign performance.

3. Budgeting & Allocation:

Own the

allocation and optimization

of the multi-million-dollar marketing budget across channels, focusing on maximizing ROI.

Continuously analyze and re-allocate spending to optimize high-performing campaigns and phase out low-performing ones.

4. Data Analysis & Reporting:

Monitor key performance metrics

(CTR, CPA, CPC, conversion rate) and adjust strategies in real-time based on data insights.

Utilize advanced analytics tools

(Google Analytics, Power Bi or similar) to provide detailed performance reports to stakeholders.

Provide actionable insights from campaign data to improve performance and drive decision-making.

5. Cross-Functional Collaboration:

Work closely with the

content, creative, and design teams

to ensure that marketing creatives resonate with target audiences.

Collaborate with the

product team

to ensure a seamless user journey from the ad to the product landing pages.

6. Optimization & Growth:

Continuously look for

growth opportunities

to scale campaigns and explore new channels or technologies (such as automation tools and AI).

Lead efforts to drive continuous improvements in CAC and LTV, ensuring scalability and profitability.

10. Performance Marketing Tools:

Proficiency in tools such as

Google Ads, Facebook Business Manager, Google Analytics 4, Google Tag Manager, Data Studio, SEMrush, or equivalent performance marketing platforms.

Required Skills and Experience:

7+ years

of experience in digital marketing, with at least 4 years in a

performance marketing role

managing large budgets and revenue as a KRA.

Strong understanding of

paid media channels, including search, PMAX, social, display, and programmatic.

Proven track record

of managing high-budget campaigns and delivering exceptional ROI and CAC improvements.

Excellent analytical skills with experience in

data-driven decision-making.

Hands-on experience with

A/B testing

and

conversion rate optimization.

Experience in scaling campaigns for high-growth startups is highly preferred.

Mastery of Google search and PMAX preferred.

This role requires a proactive marketer who can balance data analysis with creativity, leveraging digital marketing to drive impactful growth for the startup.

Role:

Performance Marketing Manager

Industry Type:

Textile & Apparel (Fashion)

Department:

Marketing & Communication

Employment Type:

Full Time, Permanent

Role Category:

Digital MarketingEducation

UG:

Any Graduate

Job Type: Full-time

Pay: ₹80,000.00 - ₹120,000.00 per month

Benefits:

Health insurance
Application Question(s):

What is your current CTC? What is your expected CTC? What fashion brands have you worked with?
Work Location: In person