We are seeking an experienced and data-driven Ads Lead to head the advertising function across E-commerce and Quick Commerce platforms. The ideal candidate will have a proven track record in performance marketing, campaign strategy, and revenue optimisation. This role involves leading a cross-functional team to plan, execute, and analyse ad campaigns that drive traffic, conversions, and profitability.
Key Responsibilities
? Lead the end-to-end advertising strategy across E-commerce and Quick Commerce channels (Amazon, Flipkart, Blinkit, Zepto, Instamart, etc.).
? Develop and implement data-backed campaign strategies to maximize visibility, ROI, and revenue growth.
? Own the advertising P&L, ensuring efficient budget allocation and optimal spend utilization.
? Plan, monitor, and optimize paid media campaigns (CPC, display, sponsored listings) to improve ROAS and reduce acquisition costs.
? Collaborate with internal category, marketing, and design teams to align ad creatives and communication with business goals.
? Identify growth opportunities through audience segmentation, keyword optimization, and competitive benchmarking.
? Analyze campaign performance, track KPIs, and prepare dashboards and insights for leadership.
? Stay updated with platform trends, ad policy changes, and emerging tools to ensure campaign innovation and compliance.
? Work closely with external partners and marketplace account managers for visibility drives, brand days, and promotional campaigns.
Requirements
1. Bachelor's/Master's degree in Marketing, Business, or related field.
2. 6+ years of experience in performance marketing, with hands-on expertise in E-commerce and/or Quick Commerce platforms.
3. Strong understanding of ad ecosystems -- Amazon Ads, Flipkart Ads, Blinkit, Zepto, etc
4. Analytical mindset with expertise in Excel, Google Analytics, and marketplace dashboards.
5. Excellent leadership, communication, and cross-functional collaboration skills.
6. Ability to translate data insights into actionable strategies that drive revenue and efficiency.
Key KPIs
? Revenue contribution from ads (Ecom + Q-com)
? Advertising ROI (RoAS) ? Cost per acquisition (CPA) / cost efficiency
? Conversion rate and category visibility improvement
? Campaign performance and budget utilization efficiency
Job Type: Full-time
Pay: ?1,500,000.00 - ?1,700,000.00 per year
Work Location: In person
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