Job Description

- VP - e-commerce
Location : Surat
The Head of E-commerce is a resilient, resoned and execution-driven leader responsible for building and scaling a high-performing direct-to-consumer (D2C) digital business. This role requires the ability to adapt quickly to changing market dynamics while embedding innovation at scale. The leader will drive end-to-end transformation--integrating customer experience, cutting-edge technology, automation, and AI--to deliver profitable growth and a world-class digital journey.
They will own P&L accountability, balance speed of execution with sustainable growth levers, and ensure operational agility across marketing, technology, logistics, and customer touchpoints. With a strong technology backbone and comfort with data-driven decision-making, this leader will ensure the business not only scales but continuously innovates in a competitive landscape.
Key Responsibilities
Strategic Leadership:
Spearhead the D2C e-commerce roadmap aligned with the brand's growth ambitions.
Drive digital transformation by integrating customer experience, technology, and operations.
Define and monitor KPIs related to e-commerce growth, conversion, CAC/LTV, and retention.
P&L Ownership:
Manage and optimize the full e-commerce P&L including revenues, costs, and profitability.
Identify levers for scale while balancing margins, logistics costs, and marketing spends.
Team Building & Collaboration:
Lead a cross-functional team of 10-15+ members across performance marketing, UI/UX, analytics, content, tech, and operations.
Build internal capability while managing agency and tech partner relationships.
Customer Experience:
Deliver a frictionless, delightful, and premium online buying experience for high-value jewellery shoppers.
Leverage analytics to track customer journeys and improve NPS and repeat purchase rates.
Digital Marketing & Tech Integration:
Drive performance marketing campaigns (SEO, SEM, social, influencer) with ROI-focused planning.
Own CRM, personalization, and re-targeting strategies to increase LTV.
Work with tech teams to implement robust e-commerce platforms and analytics dashboards.
Business & Operational Excellence:
Ensure inventory visibility, logistics integration, and seamless order fulfillment.
Introduce new digital products and D2C offerings in alignment with customer trends.
Attributes of the Ideal Candidate
Key Attributes:
Resilience & Agility: Proven ability to thrive in fast-moving, high-pressure environments, demonstrating grit and adaptability.
Execution Excellence: Track record of translating vision into measurable results, delivering at pace without compromising quality.
Technology & Innovation: Deep familiarity with e-commerce platforms, automation tools, and AI-driven personalization/analytics.
Analytical Rigor: Strong data orientation; able to leverage advanced dashboards, predictive models, and KPIs to optimize performance.
Customer-Centric Mindset: Skilled in creating seamless, personalized customer experiences that boost retention and lifetime value.
Leadership & Collaboration: Adept at leading cross-functional teams, fostering innovation, and building digital-first culture.
Experience bracket:
8-10 years of e-commerce experience, including 5+ years in D2C leadership roles.
Domain expertise in jewellery, fashion, luxury, or high-ticket lifestyle brands.
Proven track record of delivering profitable online business scale.
Mindset & Culture Fit:
Entrepreneurial, agile, customer-obsessed, and performance-oriented.
Comfortable in structured environments but thrives on innovation and transformation.
Willing to relocate to Surat to work closely with the brand and leadership.
Qualifications and Education Requirements
A Bachelors degree or a Masters Degree in either Business, Marketing, or Technology is required.

Skills Required