Job Description

Digital Marketing Executive responsibilities include:

Assisting in the formulation of strategies to build a lasting digital connection with consumers Planning and monitoring the ongoing company presence on social media Launching optimized online advertisements to increase company and brand awareness Assist in the formulation of strategies to build a lasting digital connection with consumers Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills BSc/BA in marketing or relevant field Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors As an e-Commerce Marketer, you will spearhead the strategies that make online transactions possible You will also be responsible for organizing, developing, and executing website marketing plans.
Roles and Responsibilities

Create, update, and regularly monitor the product content on e-Commerce websites/portals. Develop systems, create standards, and implement best practices for new product listings, content creation, maintenance, and distribution. Collaborate with other departments to provide updated content for accounts to be shared across e-Commerce platforms. Extend support in other areas of Social Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media. Grow expertise in assigned product categories and be responsible for the daily business administration on assigned accounts. Develop and implement best practices for SEO, pricing policies, media assets, inventory, and/or pre-orders. Considerable expertise in using spreadsheets or Excel and web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement. Ability to multitask and meet deadlines while maintaining strong attention to details.
Requirements

Minimum of 3+ years experience in a fast-paced, e-Commerce business. Hands-on experience in managing and maintaining e-Commerce websites/portals. Knowledgeable of the e-Commerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices, and industry trends. Knowledge of online sales strategies and the various platforms used to conduct digital sales or conversions on a website. Familiarity with web design and a keen eye to detail. Excellent communication and collaboration skills. Analytical and multitasking skills. BSc degree in Marketing or relevant field.
Skills

E-commerce Marketing Web Content Writing Marketing Strategies
Job Types: Full-time, Permanent, Fresher

Pay: ?9,274.13 - ?25,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Experience:

E-commerce: 1 year (Required) total work: 1 year (Required)
Work Location: In person