Job Description

An e-commerce ads manager is a professional who runs and optimizes online advertising campaigns for an e-commerce business, using platforms like Meta Ads Manager and Google Ads to create, manage, and track campaigns across multiple channels. The role involves managing budgets, monitoring ROI, optimizing product listings, and developing ad strategies to drive traffic and sales. Some e-commerce businesses also use specialized e-commerce advertising management platforms, such as Adwisely and AdScale, to automate and streamline ad creation and management. Key responsibilities

Campaign management:

Create, manage, and run ad campaigns from start to finish.

Strategy development:

Collaborate with marketing teams to develop effective ad strategies.

Budget and ROI monitoring:

Monitor ad spend and return on investment, making adjustments as needed.

Product listing optimization:

Optimize product listings on e-commerce platforms to improve visibility and performance.

Performance tracking:

Monitor and analyze campaign performance to identify areas for improvement.
Tools and platforms

Facebook/Instagram Ads Manager:

An all-in-one tool for creating ads, managing budgets, and tracking performance across Facebook, Instagram, Messenger, and Audience Network.

Google Ads:

A platform for running advertisements on Google Search, Display Network, and YouTube.

Third-party ad management platforms:

Specialized software like Adwisely and AdScale that offer automation and advanced features specifically for e-commerce advertising across multiple channels.
Career path

Entry-level:

A person in this role may start as an ad trafficker or junior ad operations specialist.

Mid-level:

An e-commerce ads manager may have a few years of experience managing campaigns and optimizing performance.

Senior-level:

Senior e-commerce managers may progress to roles like digital marketing director or e-commerce sales director
Contact - 9310699721

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹80,000.00 per month

Work Location: In person