Job Description

Media Planner/Strategist About Doceree - Doceree is a growing AdTech start-up delivering innovative solutions. As the first global network of physician-only platforms for programmatic messaging, Doceree is transforming the digital communication landscape in the global healthcare industry. Doceree provides the most comprehensive solution to Healthcare and Lifesciences advertisers to reach the target audience in the most effective and efficient way through programmatic digital advertising.Our Core Belief - Technology can connect the fragmented healthcare ecosystem to deliver information when it is most needed to improve patients' outcomes. We are expanding our footprints across the globe and enhancing our services, offering, and developing new products and solutions to address the unmet needs of industry. Doceree is operating in 22 countries currently with offices in NY, India and London. Website http://www.doceree.com/ Social media The JobPosition Title: Media Planner/Strategist Department: Customer Success Job Scope: Global Location: Noida 129 Reporting to: Associate Director-Customer Success Work Setting: Work from Office Shift: 2PM - 11PM IST Purpose of the Job We are seeking an experienced and detail-oriented Media Planner to join our team. The successful candidate will be responsible for creating comprehensive and strategic Requests for Proposals (RFPs) for our programmatic marketing product suites. This role requires a deep understanding of programmatic advertising, strong project management skills, and the ability to collaborate with various stakeholders to ensure the RFPs meet our business objectives and standards. Key ResponsibilitiesMedia Planning & Strategy: Develop and manage comprehensive media strategies for healthcare and pharma clients across digital channels Strategy Development: Understand client goals, audiences, and market trends to craft media strategies that cut through the noise. Regular Updates: Stay up to date with industry trends, tools, platforms, and best practices.Audience Targeting: Define and refine target audiences leveraging first party data, physician affinity, behavioural insights, and segmentation tools. Collaboration: Coordinate with sales or customer success teams for strategic alignment and delivery expectations and liaise with Product, Data, and AdOps teams to align media strategies with broader brand goals. Channel Selection and Budget Management: Select the most effective media channels and allocate media budgets across platforms and tactics to ensure alignment with overall marketing objective. Qualifications Requirement: Experience, Skills & Education- 3-6 years of experience in media planning, strategy, or performance marketing, ideally within AdTech, Healthcare, or Agency ecosystems. - Strong grasp of digital media channels, ad platforms (e.g., DV360, Google Ads, Meta, Linkedln), and programmatic buying. - Analytical mindset with experience in tools like Google Analytics, Tableau, Excel, or other marketing dashboards. - Excellent written and verbal communication skills. - Ability to manage multiple campaigns and deadlines in a fast-paced environment. - Bachelor's degree in marketing, Advertising, Communications, or related field. Why Explore a Career at Doceree Doceree India Benefits - Be a Part of the Revolution in Healthcare Marketing. Innovate with Us to Unite and Transform the Healthcare Providers (HCPs) - Ecosystem for Improved Patient Outcomes. - Doceree has been recognized and certified two times in a row - Best places to work NJ 2023, Great Place to work 2023. - If you are passionate about health technology and have a knack for turning complex concepts into compelling narratives, we invite you to apply for this exciting opportunity to contribute to the success of our innovative health tech company. Below are the competitive benefits that will be provided to the selected candidates basis their location.- Competitive Salary Package - Generous Leave Policy - Flexible Working Hours - Performance-Based Bonuses - Health Care Benefits Doceree DEI Vision & Mission - Doceree DEI (Diversity, Equity & Inclusion) is to create and sustain a one team culture globally with a mission to provide equal opportunity to people from diverse social, cultural, physical and psychological backgrounds and do not discriminate on the basis of race, colour, religion, national origin, sex, age, citizenship status, disability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicable law. - Doceree fosters an inclusive culture by inculcating a sense of belonging within our ONE team through appropriate behaviours, policies and systems, while also being fair to one and all. To support this Doceree has taken formal strides with a 5C model and 4E's pledge, to ensure, encourage and exhibit our commitment to DEI, and move towards our DEI vision. Please click to know more details - Doceree Progresses Diversity, Equity and Inclusion in the Workplace - DRIVEN BY PASSION, UNITED BY ENTHUSIASM (ref:updazz.com)

Skills Required