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. We recruit, hire, and promote qualified individuals in all roles without regard to race, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, or disability. If you are an individual with a disability and require reasonable accommodation during the recruitment process, please let your recruiter know so we can support you appropriately.
DM - Digital Analytics
---------------------------
JD for DM - Digital Analytics
Overview
We are seeking highly skilled digital analytics professional for a
hands-on, individual contributor role
. This position is focused on deep technical execution -- implementing, validating, and maintaining analytics tracking across digital platforms using Adobe Analytics and Adobe Launch.
The ideal candidate thrives in the tools, can independently manage complex tagging projects, and collaborates closely with stakeholders to deliver accurate, actionable insights. Familiarity with
Observpoint
for automated QA and
third-party pixel implementation
is a strong plus. Experience with
AEP WebSDK
is also required.
Key Responsibilities
Implement and manage
Adobe Analytics
and
Adobe Launch
across websites and mobile applications.
Own the
end-to-end tagging lifecycle
- from solution design and technical specs to QA, deployment, and validation.
Experience with
Adobe Experience Platform WebSDK (AEP WebSDK)
Collaborate with stakeholders to
translate business needs into technical tracking requirements
, and deliver them independently.
Maintain and update
Solution Design References (SDRs)
and documentation for all implementations.
Ensure data quality through
manual QA and automated testing tools like Observpoint
.
Set up and troubleshoot
third-party pixels
for marketing and analytics needs.
Use
debugging tools
(Charles Proxy, browser dev tools, Adobe Debugger, etc.) to troubleshoot and optimize tag behavior.
Deliver meaningful insights through tools like
Adobe Workspace
, Power BI, or Tableau.
Stay updated with
Adobe platform updates
, privacy regulations (GDPR, CCPA), and best practices in digital analytics.
Required Skills & Experience
9-12 years of hands-on experience in
Adobe Analytics
and
Adobe Launch
.
Strong understanding of
data layers
, tagging strategy, and implementation best practices.
Experience independently managing
end-to-end measurement implementations
on enterprise-level digital properties.
Familiarity with
JavaScript and HTML
, especially in the context of tag deployment and debugging.
Skilled in
QA
, with exposure to
Observpoint
or similar validation tools.
Strong cross-functional communication skills to work with Marketing, Product, and Engineering teams.
Ability to connect digital data with business KPIs and deliver insights.
Experience with
data visualization tools
like Adobe Workspace, Power BI, or Tableau.
Nice to Have
Familiarity with
Customer Journey Analytics (CJA)
and
Adobe Target
Working knowledge of
third-party pixel management
Understanding of
privacy compliance
and
consent management
tools
Experience
9 to 12 years
Mandatory Skills
Adobe Analytics, Adobe Launch, Web Analytics, Segmentation, Aep, Adobe Experience Manager, web sdk,
Location
Pune, Maharashtra, India
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