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District Trainer
District Trainer, India Sales Academy
Position
Organizational Unit: Market India
Department: DTC, Global Sales, Retail
Direct Reporting Line to: Assistant Manager Sales Academy
Key interfaces : Global, EM and India Sales Academy
Key interfaces in Market: DTC Operations & Excellence, Retail and Franchise Team
Location: Mumbai
GSMS: P2
Personnel Responsibility: None
Budget Responsibility: None
Purpose/Mission
The District Trainer is responsible for driving the execution of training strategies within their district and the franchise ecosystem of their region. This role focuses on training deliveries, translating Sales Academy goals into measurable business Key Performance Indicators (KPIs). The District Trainer leverages extensive knowledge in product learning and customer service, working both independently and collaboratively to achieve business objectives and ensure consistency across the retail and franchise stores.
Success Experiences

• Establishing clear training objectives and sharing weekly training calendars with the retail & franchise stakeholders.
• Developing skills to coach and mentor individual retail team members and franchise trainers.
• Actively managing store performance and meeting assigned project timelines and measurables.
• Adapting communication styles to effectively engage with diverse team members and stakeholders.
• Building and maintaining a robust network within the function and cross-functionally across partners.
• Demonstrating a comprehensive understanding of SA strategy, processes, and market dynamics and priorities.
• Converting strategic SA goals into actionable plans, collaborating with others to meet targets.
• Utilizing training KPIs and relevant business metrics to enhance team productivity and district & franchise performance.
• Managing cross-functional projects and ensuring successful execution.
• Gaining insight into the local, regional, and global market landscape and consumer behaviour.
• Embracing diverse cultural dynamics and being willing to engage in short- or long-term assignments beyond the home location.

Key Functional Responsibilities

• Oversee the implementation of training programs, ensuring quality and business impact.
• Supporting the SA specialist in monitoring and measuring the franchise trainer performance.

• Monitoring and supporting the execution of Sales Academy initiatives within all stores, as needed. Driving customer service by equipping retail staff with the necessary skills, knowledge, and mindset to deliver CEI service standards that enhances customer satisfaction and loyalty.

• Develop a training calendar, manage nominations, and facilitate smooth communication regarding programs across retail & franchise.
• Conduct Train-the-Trainer sessions to empower in-store trainers and partner trainers in executing seasonal product learning and customer service behaviours.
• Create milestones and track the implementation of training initiatives.

• Design, develop and deliver additional seasonal training materials to support local-specific product/concept marketing activations in partnership with the respective regional Store Operation managers

• Oversee the rollout of global certification and consumer experience programs to retail & franchise.
• Empower in-store trainers and partner trainers to foster service leadership through product knowledge and service behaviours.
• Manage and coordinate key training events, such as CEI weeks, Move for the planet and adiclub days.
• Organize communication rhythms, including team meetings, trade calls and store manager and partner trainer reviews.
• Monitor and assess program execution in collaboration with internal stakeholders.
• Foster a culture of continuous learning and development in retail & franchise environments.
• Provide feedback on program effectiveness to both global and local teams.
• Utilize qualitative and quantitative methods to evaluate training impact.
• Promote continuous improvement by sharing best practices across the district and partner.

KPI's:

• Training reach, including training hours and participant numbers by store and partner trainer.
• Achievement of the annual learning calendar.
• Knowledge transfer scores for training programs.
• Impact on defined business KPIs through training and development initiatives.

Key Relationships:

• Global & Market Sales Academy
• DTC Operations-Retail & franchise and Excellence
• Cross Functions-CTC, Merch and VM
• India Sales Academy

Professional background:

• Functional: 5years+ in sales and/Training, ideally with retail focus
• Industry: ideally in apparel/fashion/shoes or FMCG
• Exposure: Sports, Store Leadership, Content & Program development

Educational Background:

• University degree in fashion, footwear design or retail.
• Training certifications/ courses.

Knowledge, skills & abilities

• Growth and learning mindset
• Advanced user of MS-office
• Fluency in English (both written & verbal)
• Good numeracy, literacy, verbal and written communication skills
• Geographical mobility
• Excellent influencing and stake holder management skills
• Creative solution and problem-solving skills
• Planning and project management abilities
• Retail and business acumen
• Leading and inspiring teams

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: District Trainer
Brand:
Location: Mumbai
TEAM: Sales
State: MH
Country/Region: IN
Contract Type: Full time
Number: 532198
Date: Jul 29, 2025
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