Job Description

Role Overview

The Distribution Head will lead the end-to-end distribution strategy, network expansion, and operational efficiency for Kerala and the rest of India. This role requires strong expertise in FMCG supply-chain distribution, managing super-stockists, distributors, and ensuring on-time market availability across GT, MT, HORECA, and E-commerce channels.

Key Responsibilities

1. Distribution Network Expansion & Management

Robust usage of Bizom to identify distribution gaps and build strategy to achieve leadership in Numeric and Weighted Distribution Evaluate Red-geographies and plan activations to achieve growth in volume/value share.

2. Operations & Supply Chain Alignment

Coordinate with production, supply chain, and demand planning to ensure

smooth stock flow

across CFAs/stock points. Monitor

inventory health

, reduce expiries/returns, and ensure Merchandisers and Promoters' productivity Track order cycles, dispatch accuracy, and availability at distributor & retail levels.

3. Sales Support & Market Availability

Ensure product availability across GT, MT, HORECA, Kirana, and modern trade channels. Work closely with AGM's and Cluster Managers , and frontline teams to align distribution outputs with sales targets. Define beat/route structures and service frequency norms for distribution partners.

4. Performance Monitoring & Analytics

Review monthly distributor performance - sales, fill rates, claims, inventory, ROI. Use BIZOM to track coverage, productivity, and availability gaps. Generate actionable insights for leadership on distribution efficiency and market reach.

5. Commercial & Compliance Management

Oversee distributor agreements, margins, credit terms, payouts, and claims. Monitor cost-efficiency of logistics, freight, SS margins, and warehousing.

6. Team Leadership

Lead a team of distribution executives, coordinators, and logistics personnel. Train teams on distribution KPIs, claim processes, SFA usage, and operational best practices. Build cross-functional collaboration with sales, finance, and supply chain.

Key Competencies & Skills

Strong understanding of

FMCG distribution systems

--super-stockist model, CFA ops, routing, R&R norms. Deep knowledge of

Kerala and national FMCG markets

. Leadership and people management skills. Strong analytical ability, commercial acumen, and problem-solving skills. High proficiency in MS Office (Excel and Powerpoint) & SFA tools.

Qualifications & Experience

Graduate; MBA preferred.

10-15 years

of FMCG experience with at least

5 years in distribution leadership roles

. Experience in

Ready-to-Cook / Ready-to-Eat

category preferred. Proven track record of building large-scale distribution networks across states.
Job Type: Full-time

Pay: ?80,000.00 - ?100,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person