Job Description

Zee Entertainment Enterprises Limited - Revenue - Ad Sales - Linear - Retail Sales - Sales West
Mumbai

Deep understanding of the retail sector, media consumption trends, and the ability to build high-performing, cross-platform sales teams.

Key Responsibilities: -Define and Execute Strategy: - Develop and implement a sales strategy for the Retail to achieve ambitious revenue targets. Integrated Sales Strategy: Develop and implement a cohesive, retail-specific sales strategy that leverages the combined power of linear TV reach and digital targeting/performance. Key Account Management: -Directly manage and cultivate relationships with senior media decision-makers at major retail accounts and their agencies. Performance Management: Establish clear performance metrics, conduct regular pipeline reviews, and coach the team on advanced negotiation, solution selling, and cross-platform proposal development. Pricing & Inventory: -Yield Management, optimize pricing, packaging, and inventory management for both TV and digital products to maximize revenue. Data understanding: - Should have clear understanding of Genre Adex. A strong professional network within Retail, and major media agencies.

Job Requirement

Proven track record of 5+ years in a senior sales leadership/management role for a major broadcaster, publisher, or media organization. Minimum of 8+ years of progressive media sales experience, with a significant focus on the retail vertical. Demonstrated expertise in integrated media sales, specifically merging linear (TV/Broadcast) and digital advertising (OTT, video, display, programmatic). * Excellent executive-level presentation, negotiation, and communication skills