Job Description

AREAS OF RESPONSIBILITY
Participates in the development and implementation of sales strategies for the Hotel which are aligned with Brand's overall mission, vision values and strategies
Develops and implements sales strategies that support achievement of the Hotel's financial goals
Monitors hotel performance and forecast regularly and adjusts strategies as required
Develops the annual sales budget in conjunction with the Director of Sales and Marketing and in line with Corporate Budget Instructions
Achieves market share and revenue goals
Implementation of sales strategies designed to maximise revenue and yield.
Maintains a high level of awareness of hotel competitor set performance and local market opportunities
Leverages all brand marketing support opportunities such as Look To Book Agent Loyalty program
Maximises productivity by ensuring that sold business is aligned with the Hotel's revenue optimization strategies
Review of all business opportunities to ensure profitability levels are acceptable
Designs and proposes programs which meet customer needs and drive demand
Develops and implements annual sales goals which are aligned with the hotel's overall revenue goal
Implements function space allocation for group and catering bookings
Monitors productivity and revenue goals for each sales team member by tracking results
Develops and implements strategies and practices which support employee engagement
Recruits and selects qualified candidates
Provides employees with the orientation and training needed to understand expectations and perform job responsibilities
Communicates performance expectations and provides employees with on-going feedback
Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential
Drives employee engagement through the creation and implementation of departmental action plans
Creates 100% guest satisfaction by providing the Yes I Can! experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork
Communicates and reinforces the vision for Yes I Can! service to employees
Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis
Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis
Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services
Provides employees with the tools, training and environment they need to deliver Yes I Can! service and teamwork
Adheres to brand and hotel policies and procedures
Ensure thorough understanding and revision of department policies and procedures are undertaken and followed by all existing and new department team members
Ensure all materials used to market the Hotel are in accordance with brand standards
Ensure thorough understanding of all Brand Sales and Marketing programs
Keep immediate Manager fully informed of all problems or unusual matters of significance
Maintains a high standard of personal grooming at all times in order to represent the Hotel and Company in a professional manner

Skills Required