Job Description

Director of Marketing - Growth Marketing - Logistics/Supply Chain/Tech Enabled B2B Services - 10+ Years - Gurgaon
Location - Gurugram
Summary -
Looking for a strategic, data-driven, and creative marketing leader to take charge of its marketing function. As Director of Marketing, you will drive growth marketing, performance campaigns, brand strategy, and go-to-market success. This high-impact role is ideal for a seasoned professional with a strong background in B2B marketing within the logistics, supply chain, or tech-enabled services space, and who is ready to lead cross-functional teams toward aggressive growth targets.
Your Future Employer -
Rapidly growing tech-enabled logistics platform that is transforming the way businesses manage deliveries. With proprietary technology, a robust B2B client base, and a mission to create fair and efficient supply chains, forefront of redefining last-mile and hyperlocal logistics in India.
Responsibilities -
Growth Marketing (80%)

• Lead performance marketing campaigns across SEO, SEM, paid media, email, and social to generate high-quality leads and optimize conversion funnels.
• Own data-driven marketing analytics to measure ROI, identify trends, and implement continuous improvement.
• Implement lifecycle marketing strategies to drive customer engagement, retention, and upsell.
• Forge strategic marketing partnerships and co-branding opportunities.
• Track market trends, competitor strategies, and customer insights to inform marketing decisions.
• Collaborate with Product and Sales to define product positioning and drive go-to-market strategies.
• Build marketing collaterals and case studies to support demand generation and sales enablement.

Brand Positioning (20%)

• Develop and execute an integrated marketing strategy aligned with growth objectives.
• Lead and mentor a cross-functional marketing team across digital, product, brand, and content marketing.
• Strengthen brand identity and awareness within the logistics ecosystem.
• Manage all external communications, including digital, PR, and offline branding, ensuring brand consistency.
• Launch reputation-building and brand awareness campaigns to drive top-of-funnel growth.

Requirements -

• 10+ years of total marketing experience, with at least 5 years in a strategic or leadership role.
• Proven experience in B2B marketing in logistics, supply chain, or tech-enabled services.
• Strong command of digital marketing, performance analytics, product marketing, and brand building.
• Demonstrated ability to lead teams, align cross-functional goals, and execute impactful campaigns.
• Excellent communication and stakeholder engagement skills.
• Comfortable in a fast-paced, high-growth, and data-centric environment.

Reach Us - If this role excites you and aligns with your aspirations, please send your CV to megha.rajput@crescendogroup.in for a confidential discussion.
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Profile Keywords -
Director of Marketing, B2B Marketing, Logistics Marketing, Growth Marketing, Digital Marketing Head, Brand Strategy, Supply Chain Tech Marketing, Performance Campaigns, Marketing Leadership Roles, Tech-enabled Services Marketing, Crescendo Global