Job Description

About Us:

Mapsted (www.mapsted.com) is a global leader in innovative location-based technology, distinguished by its proprietary hardware-free solutions. Founded in 2014, the company has pioneered the transformation of data chaos into actionable intelligence through advanced AI and machine learning. Mapsted has meticulously mapped over one billion square feet of indoor space and holds more than 100 patents, showcasing its commitment to trailblazing innovation. Its unique ability to deliver scalable, beacon-free indoor positioning with an accuracy of 1-5 meters places it at the forefront of the industry.

Role Overview:

You will be the owner of marketing-sourced pipeline and the architect of our go-to-market strategy. This role is ideal for someone who loves funnel math, experiments, and results more than vanity metrics. You'll partner closely with sales and the management team, and over time build out a small, high-impact marketing team.

What You'll Do:

Strategy & GTM

Define and refine our ICP, segmentation, and key personas Shape our positioning and messaging based on customer and market insights Build and own our go-to-market plan (channels, campaigns, offers, budget) Create a clear funnel model from lead ? opportunity ? revenue, with targets

Demand Generation

Design and run multi-channel campaigns (e.g., paid search/social, content, email, webinars/events, partner co-marketing) Test and iterate on offers, landing pages, and audiences to drive qualified pipeline Own and optimize website and landing page performance (conversion-focused) Manage marketing budget with a focus on CAC, payback period, and ROI

Sales Partnership & Enablement

Work hand-in-hand with Sales leadership to align on target accounts, messaging, and follow-up SLAs Deliver sales enablement assets: pitch decks, one-pagers, case studies, battlecards Build feedback loops from sales (win/loss, objections) into messaging and campaigns

Data, Tooling & Ops

Set up and maintain reporting & attribution (in CRM and marketing tools) Report weekly and monthly on pipeline, channel performance, and key funnel metrics Help shape our martech stack (e.g., marketing automation, analytics, intent tools)

Team & Leadership

Be a hands-on doer initially, then hire and manage key roles (demand gen, content, marketing ops) as we grow Establish marketing processes, best practices, and a culture of experimentation and learning

What We're Looking For

10+ years in B2B marketing, with 4+ years focused on demand generation Proven track record driving pipeline and revenue at a company in the $20M+ ARR range (ideally B2B SaaS or similar) Hands-on experience designing and running paid campaigns, lifecycle/email, and content-driven programs Strong grasp of funnel metrics (conversion rates, CAC, LTV, payback, etc.) and comfort working from a spreadsheet/model Experience working closely with Sales leadership and aligning around shared revenue targets Comfortable being both strategic and tactical: can set the plan and also get into the tools and do the work Excellent communicator who can turn complex ideas into clear, compelling narrative
Job Type: Full-time