Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and
open up new opportunities. We are a global AdTech company helping publishers discover better
ways to monetize and enabling advertisers to reach the right audiences through new touchpoints.
Operating across 10+ markets in Asia, the US, and Europe with a team of over 500 experts, we are
building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.
Role:
Director, Marketing Operations
Work Location:
Mumbai (Malad)
Product:
VEVE
About Role:
To lead all marketing efforts for VEVE across the Western markets (US, UK, Germany, Brazil) and
the Eastern markets (India, China, Southeast Asia). Manage a scattered but brilliant team of
marketers, partner with senior stakeholders across sales, operations, product and leadership to
drive marketing campaigns for measurable business outcomes and help scale VEVE further.
Roles & Responsibility:
Drive B2B marketing strategy and execution for VEVE across different markets
Work closely with sales, product, operations, and leadership to align marketing with
revenue priorities.Oversee all content creation (narratives, collateral, presentations, tactical assets).
Own CRM, paid marketing, email marketing, and field marketing (events) processes.
Required Skills:
Minimum 12 years of overall marketing experience, including at least 4-5 years in people
management.Adept in stakeholder management across senior leadership and cross-functional teams.
Proven past experience in B2B marketing with measurable business outcomes.
Track record of building new narratives and creating sales enablement materials.
Hands-on experience with CRM, content, and email marketing.
Experience in ad tech, broader tech, or online industries desirable.
Leads with empathy, someone who is able to build trust, listen actively, and create a safety
net within the team making them feel valued and motivated to performCollaborative but resilient when pushed back + able to navigate ambiguity and competing
prioritiesAdapts communication tone and style for leadership, peers, and the team.
Culturally sensitive - understands nuances across different markets, and adapts accordingly.
Open to feedback and experimentation
Nice-to-haves Qualities:
Brand-building and positioning exposure.
Understanding of Events and field marketing.
Data-led mindset
* Prior experience managing external PR / Media agencies or partners.
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