Director, Marketing Platforms & Analytics

Year    Hyderabad, Telangana, India

Job Description


The Opportunity

Providence India is aimed to digitally enable our vision of Health for a better world. The Marketing and Digital Experiences (MDEX) team within the Digital Caregiver Experience (DCX) team at Providence India works on modern technology platforms and services in the areas such as Marketing campaign management, Marketing data platform, Web platforms, and Marketing analytics, all built on modern Cloud based Infrastructure.

In this role, you will have an opportunity to digitize all of Providence Marketing\'s business processes and develop solutions that provide Insights through data. An ideal candidate will have strong intellectual curiosity, subject matter expertise in solutioning for Marketing, strong team leadership, and executive presence.

Key RESPONSIBILITIES

Strategic:

  • Co-create and refine Providence\'s Marketing technology strategy, working closely with Executive Leadership in Providence US and influence decisions related to business goals, and priorities.
  • Develop a roadmap for all MarTech solutions operated at PGC and deliver it through our PGC and global Engineering teams.
  • Excite the teams with your strong vision and storytelling.
  • Building deep partnerships across multiple internal MDEX business and technology teams, 3rd party marketing vendor teams, and Engineering teams across PGC.
  • Define and implement policies, processes, and procedures for the governance and management of data.
  • Build and maintain strategic partnerships with external relevant partners to advance Providence capabilities and leadership position in healthcare and technology industries.
  • Participate in Providence strategic planning and development in conjunction with other senior leaders.
  • Anticipate changing demands from the Providence organization and business environment and creatively realign data and analytics objectives as needed to align with organizational strategic objectives.
Leadership:
  • Attract, retain, and develop world class engineering having good experience in US Healthcare background predominantly in Provider space.
  • Promote and foster an organizational culture that is innovative, agile, flexible, and aligned to the mission and values of the organization.
  • Identify and execute high priority strategies to meet the data and information needs of Providence executives and managers.
  • Perform/Drive necessary Market Research for solutioning high value and impactful scenarios to determine what best looks like
  • Experience in People leadership handling large teams, complex transformation and successful in building and growing teams.
  • Manage performance with respect to budget, objectives, and customer expectations as required to meet operational, quality, and mission goals.
  • Develop and provide guidance for negotiations with preferred information technology vendor contracts. Manage key vendor and partner relationships.
Professional Experience/Qualifications
  • Bachelor\'s degree in computer science or engineering or mathematics or IT technical discipline
  • 15+ years of Industry experience with 5+ years of strong Marketing Tech team people leadership experience
  • A nod to the future around helping to push AI/LLM adoption within MDeX.
  • Significant experience with the specific MarTech solutions our team is working with - Expansive knowledge of the digital solutions landscape and architecture
Web analytics (Google Analytics, Content Square, Adobe, Tealium), digital marketing tools (Eloqua, Invoca, Optimizely, etc.), digital advertising platforms (Google Ads/DoubleClick, TradeDesk, etc.) CRM systems (Salesforce, MS Dynamics CRM, etc.), CMS systems (SiteCore), tag management solutions (Tealium, GTM, CJA, etc.), Customer Data Platforms (Redpoint Global, Tealium, mparticle, etc.), and data science platforms (DataBricks, DataRobot, etc.) * Experience with SQL, Python, R
  • Excellent communication, collaboration, and influencing skills.
  • Great Executive presence
  • Good ability to design, plan, and execute using Agile process.
  • Professional Marketing or related certifications is a plus.
  • Background in US or any other Healthcare system is a plus.
Providence\xe2\x80\x99s vision to create \xe2\x80\x98Health for a Better World\xe2\x80\x99 aids us to promote individuality, diversity of thought and background, and acknowledge its role in the organization\xe2\x80\x99s success. This makes us committed towards equal employment opportunity regardless of race, religion or belief, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, pregnancy, or related needs, mental or sensory disability, HIV Status, or any other category protected by applicable law.

Providence India

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Job Detail

  • Job Id
    JD3217374
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Hyderabad, Telangana, India
  • Education
    Not mentioned
  • Experience
    Year