Job Description

Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.

This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 100,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who\xe2\x80\x99s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com

What You\'ll Do

As the Director of Search Engine Marketing (SEM), you will be responsible for overseeing the planning, execution, and optimization of our company\'s search engine marketing campaigns. You will work closely with cross-functional teams to ensure that SEM campaigns are aligned with our overall marketing strategy and goals. Additionally, you will lead a team of SEM specialists, providing guidance, support, and training to help them achieve their objectives.

Responsibilities:

• Own the marketing-sourced pipeline & ACV number for Paid Search that meets our coverage goals and is within acceptable payback period and LTV/CAC targets, partnering with the sales team on strategy, targeting, lead follow up, and conversion
• Define and own KPIs and track performance metrics on a daily and weekly basis and iterate quickly to optimize, proactively detect and course correct
• Manage and optimize our SEM budget, ensuring that resources are allocated effectively and efficiently.
• Oversee the development and execution of SEM campaigns, including keyword research, ad copywriting, bidding, and landing page optimization.
• Work closely with cross-functional teams, including SEO, content, social media, and analytics, to ensure that SEM campaigns are aligned with other marketing initiatives.
• Partner with SDR and Sales teams for full funnel optimization of paid search program
• Stay up-to-date with the latest SEM trends and technologies, and recommend new strategies and tactics for improving campaign performance.

Requirements

• Bachelor\'s degree in marketing, business, or a related field.
• At least 8+ years of experience in SEM.
• Strong understanding of SEM best practices, including keyword research, ad copywriting, bidding, and landing page optimization.
• Understands SaaS metrics Inside/Out (CAC, LTV, LTV/CAC, Payback)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong leadership skills, with the ability to manage projects and priorities effectively.
• Experience managing and developing teams.
• Ability to work in a fast-paced, dynamic environment.

Why You\xe2\x80\x99ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our prayers sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.

BirdEye