Job Description

Description
Position at GroupM
Overview of job:
GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking for Director- eCommerce. We seek a collaborative and results-driven eCommerce Executive with a passion for delivering an exceptional online customer experience to join our eCommerce team.
Reporting of the role
This role reports to the Senior Director - eCommerce
3 best things about the job:
1. Opportunity to work with one of the fastest growing industry
2. Culture of learning, opportunities, creativity, and teamwork
3. Opportunity to work with some of the biggest brands across industries
In this role, your goals will be:
In three months:

• You will be able to get a decent grip on the business that you are supporting
• Work closely with partners/ marketplaces to build plans, AOPs' & pitches
• Develop and advice on campaign strategies for clients across marketplaces, platform and properties, in accordance with brand goals
• Ensure consistent and efficient planning, execution, analysis, and optimization of campaigns as per brand's objectives to ensure stellar customer experience
• Review performance of key metrics against set goals, benchmarks and previous performance
• Work closely with the internal stake holders / subject matter experts / channel intelligence team to ensure comprehensive e-commerce approach for both media & non- Media
• Identify trends, benchmarks and best practices
• Support new business pitches and onboarding
• Maintain P&L to ensure profitability and optimum utilization of resources for concerned cluster.

In six months:

• You will have started making significant business impact through your understanding, knowledge, and initiatives

In 12 months:

• You would have successfully accelerated this vertical in the agency

What your day job looks like at GroupM:

• Drive eCommerce sales through effective and efficient campaigns
• Ensuring Client success on listing new products and campaigns
• Coordinate with teams across the group on content, execution of brand and e-commerce activities
• Mapping trends, reviewing and advising client on campaign success on ecom
• Capitalise on the latest marketing opportunities on ecom sites
• Support in managing operations for new projects
• Gather key insights for performance improvement, developing marketing programs/campaigns
• Prepare and present budget and forecast reports
• Basic knowledge and understanding of other channels - Facebook, Google, Programmatic
• Primarily responsible for business discussion and plans for 40 odd sub-brands for Biscuits, Cakes, Rusk, Adjacency (Makhana, Croissant, Bars) and Dairy products.
• Works on quarterly plans for all sub-brands for their platforms for Search and Display planning
• Director ensures that Plans are closed by CMMs, EMMs and Ecom head for Search and Display plans.
• Director interacts with their counterparts in platforms and closes the plans basis multiple iterations.
• Director ensures execution of plans with Search teams (earlier Nexus).
• Director ensures proper brief is sent to Creative agency and creatives are approved by brand teams, CMMs and EMM of Britannia. Director ensures the execution with platforms as well.
• Director also ensures that weekly reviews with Ecom head and basis changes in current strat into execution also takes place

Minimum qualifications:

• Bachelor's degree
• 7-12 years' experience in Ecom. Experience preferable at brand side or private label at ecom marketplace.
• Any experience on platform search on ecommerce sites is a plus.
• Sound knowledge of prevailing procedures and ways of working in e-commerce & overall Digital marketing.
• Unmatched supervision, research, and troubleshooting skills.
• Exceptional consulting and quality assurance abilities.
• Exceptional presentation and communication skills.
• Analytical, organized and detail oriented.
• Collaborative partner, even tempered in a deadline-driven environment.
• Assertive and collaborative with ability to motivate others to succeed.

About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.