Job Description

Seeking a Director - Digital Planning for a Media & Entertainment company

Individual Accountabilities

Account Planning + Data + Content + Pricing and Packages + GTM

- Analyzing internal platform and sales data to arrive at rich insights related to content and consumer viewing trends

- Analyzing internal performance metrics to help in forecasting inventory & building packages

- Deep Dive analysis on Digital Adex to understand opportunities lost in terms of Missed clients

- Deep dive analysis of various categories and businesses to understand changes in spending patterns or seasonality

- Constantly monitor market & consumer behavior trends for evolving needs of marketers or advertisers

Customer Engagement

- Help in building a strong research driven narrative around impact of advertising on Over the top (OTT) video platforms versus social media & User Generated Content. Represent Team in meetings with eternal stakeholders

- Build unified narrative by integrating various marketing and brand building solutions provided by internal teams

Revenue Growth and Management

- Analysis of Revenue streams (Direct & Indirect) to understand meeting Projections & understanding Trends

- Connecting Revenue with consumption trends for trend & forecast analysis

- Updating revenue dashboards for teams\' access

People and Capability Development

- Lead and supervise the subordinate to work towards team goal

- Work closely with cross functional teams for effective opportunity generation and management

Key Shared Accountabilities

Work closely with other verticals of Sales Planning and Strategy Team to ensure maximization of revenue opportunities

IIM Jobs