Job Description

: We are looking for a highly qualified Digital marketing Manager with experience optimizing multiple digital marketing channels, as well as leading projects to greatness. The Media Analytics Manager is focused on supporting our digital media business (PPC, video, display, paid social, content syndication). The position will be providing analytic direction on strategic accounts, with a focus on client engagement and guiding associates to improve our clients digital marketing programs. The Media Analytics Manager will serve as a primary point of contact between many of our clients and stakeholders, managing and enhancing our clients ; digital measurement. They will also be part of a growing, multifaceted integrated media team that develop best of breed B2B campaigns for top companies in the tech industry both locally, regionally and globally.

Responsibilities :

- Manage Amazon PPC campaigns to maximize ROI and ad performance.

- Govern the process and be hands on in the creation of data visualisation dashboards across the agency client portfolio DOMO and Datorama and Google Data Studio experience across all preferred but not required.

- Architect solutions and provide data-informed optimization recommendations back to client service teams that drive results on client campaigns and objectives.

- Provide thought leadership and guidance in the development of client-facing presentations and results read-outs.

- Translate data into human insights and stories that drive change in digital marketing strategy and tactics.

- Oversee the coding of data extraction, transformation, and models by associates in SQL and Python (R a plus but not required)

- Quickly understand multiple data sources and develop methodology for joining data that will add value.

- Oversee development of custom performance reporting and analyses across multiple channels/clients

- Partner closely with leading partners such as Google, Facebook, LinkedIn, and Twitter to take advantage of new measurement features and learning opportunities.

- Work with various internal stakeholders to ensure projects are completed in a timely manner

Client Specific Responsibilities :

- 50% of role will be dedicated to core agency client

- Initiate and champion DOMO Dashboards built regionally in APAC for use by Merkle | DWA and Key Agency Client. Will work closely with Global and regional leads on this.

- Train regional analytics resources and act as an advisor for ongoing regional development needs and troubleshooting activities

- Share learnings and assist in development of analytics and ops processes based o regional expertise. Work with global lead to contribute and champion of these processes.

- Will partner with regional analytics leads to develop trainings ; usage recommendations for non-analytics team members (i.e. training for the social teams on how to read and use the social dashboard with their clients)

Qualifications and skills :

- 6 years of experience

- Demonstrated proficiency in multiple digital media channels

- Understanding of relational databases and audience-based platforms

- Experience managing a team of associates or other quantitative thinkers

- Experience in paid search platforms desirable

- Experience designing and measuring media and audience-based tests

- Foundational experience with mobile and video advertising in paid social and display.

- Exposure to Facebook and Google digital media platforms desirable.

- Experience in optimizing entire media plan is desirable

- Experience in B2B preferred

- Excellent written and oral presentation skills

- Ability to work on own, self-motivated and curious

- Experience in Adobe analytics working and integrations.

- Strong problem solving and consulting skills

- Degree in statistics, economics or related quantitative field preferred

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