Job Description

This is a strategic marketing and business leadership role -- not a hospital administration position -- and requires a professional with a proven track record of driving profitability and client growth in healthcare service settings.

KEY RESPONSIBILITIES

Business Development, Leadership and Management oversight (30%)

Lead strategic planning for establishing and growing women's health clinics across identified locations in line with FRHS India's vision and strategy.

Conduct market assessments and feasibility studies to define service mix, site selection, and pricing models for new and existing clinics.

Contribute to organizational and clinic network strategic planning for long-term growth and sustainability.

Develop and execute go-to-market and business development strategies to expand and retain the client base.

Build partnerships with gynaecologists, diagnostic centres, chemists, corporates, and community health workers to strengthen referrals and outreach.

Ensure clinic policies, systems, and SOPs are current and effectively implemented.

Achieve financial, service delivery, and quality KPIs as per organizational standards.

Provide leadership to ensure high team morale, accountability, and productivity through on-the-job coaching, field visits, and structured performance reviews.

Oversee procurement and supply chain of medical and non-medical items, ensuring timely distribution and stock control.

Implement performance improvement and growth initiatives such as referral and incentive schemes, service diversification, pricing models, client-centric care, extended hours, and optimized staffing.

Marketing, Monitoring and Decision-Making (20%)

Lead development and execution of marketing, brand positioning, promotion, and client mobilization strategies to boost clinic productivity, service uptake, and revenue. Design targeted marketing campaigns (digital, print, and community-based) to position FRHS India's clinics as trusted women's health providers. Ensure alignment with MSI global branding and FRHS India's strategies on infrastructure, ambience, pricing, and overall brand positioning. Strengthen partnerships with local government and non-governmental bodies to enhance FRHS India's visibility and outreach. Analyze client trends, market dynamics, and competitor activity to identify opportunities, manage risks, and guide business decisions. Oversee development of promotional and communication materials aligned with FRHS India's brand values and client experience standards. Prepare periodic performance and progress reports for the CEO, highlighting key marketing and business insights.

Profitability and Performance Management (10%)

Develop business plans, revenue models, and performance metrics for each clinic. Monitor and drive financial performance, ensuring that both new and existing clinic meet profitability goals. Identify opportunities for cross-selling and service diversification to maximize revenue potential.

Operational Oversight (Start-up Phase) (20%)

Oversee new clinic setup, including staffing, vendor engagement, licensing, infrastructure, and operational systems.

Coordinate with internal teams to ensure timely service readiness and seamless transition to steady-state operations.

Conduct trainings and exposure visits to build clinic managers' and staff capacity in communication, cross-selling, client handling, and client-centric care.

Establish an effective framework for regular performance reporting, tracking, and business analysis.

Prepare business cases for new clinic openings or relocation of existing sites.

Quality Assurance and client centric care (10%)

Ensure client feedback collection, analyses and action plan in place.

Closely follow up with support functions to ensure clinic management team are receiving timely support on supplies, human resource and facility maintenance, IT and procurement related matters.

Makes periodic market analyses, customer feedback assessment and report sharing for decision making.

Ensure clinic staff are trained and adhering to FRHS India policies like safeguarding, AFB, code of conduct and duty of care statement signed by all staff.

Ensure quality protocols, incident management, periodic internal and external quality assessment exercises, competency assessment of service providers and trainings are properly implemented.

Team Management and Development (10%)

Build a performance-driven, client-focused culture across the clinic network. Collaborate with clinical and communication teams to ensure service quality and brand consistency. Foster teamwork, knowledge sharing, and staff engagement within the department. Implement capacity development plans, set KPIs, and conduct periodic performance reviews per policy. Lead mentoring and capacity-building initiatives to support professional growth of team members and clinic managers. Coach direct reports and promote cross-learning across teams. Perform other duties as assigned by the line manager.

QUALIFICATION AND EXPERIENCE

Education: Master's degree in Public Health (MPH), Business Administration (MBA), Healthcare or Hospital Management, Marketing, or a related field.

Experience: Minimum 10-15 years of progressive experience in marketing or business development for hospitals, clinics, or healthcare service chains.

This position will require travel up to 35-40% of the time.

Proven experience in setting up clinics/hospital or scaling healthcare service centres will be highly valued.

Familiarity with health sector, reproductive health or women's health sector is desirable.

Strong understanding of healthcare consumer behaviour, competitive market dynamics, and service marketing.

Demonstrated ability to develop and execute marketing and business strategies that drive profitability.

Track record in achieving financial and non-financial targets in business management.

Excellent leadership, negotiation, and stakeholder management skills.

SKILLS AND COMPETENCIES

Strategic and analytical thinker with strong execution skills and a track record of delivering results. Entrepreneurial mindset focused on sustainability, cost-effectiveness, and long-term impact. Strong financial acumen with advanced skills in analysis, forecasting, and business interpretation. Deep commitment to quality and client-centered service, ensuring customer satisfaction remains central to operations. Excellent communication, networking, and relationship-building abilities across diverse stakeholders. Proven success in managing profitable commercial ventures, preferably in healthcare services. Pro-choice and aligned with organizational values on reproductive rights. Bold and decisive, able to take calculated risks and lead new initiatives. Effective in fast-paced, mission-driven environments; capable of performing under pressure and meeting tight deadlines. Strong computer proficiency, including: Data analysis, forecasting, and business interpretation Presentation and documentation (concept notes, SOPs, best practices, success stories)
Job Types: Full-time, Contractual / Temporary
Contract length: 12 months

Pay: From ?3,000,000.00 per year

Benefits:

Health insurance Leave encashment Paid sick time Provident Fund
Work Location: In person