Job Description

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.


We are seeking an experienced, visionary, and execution-focused

Director - Marketing

to lead our portfolio strategy, brand innovation, and customer engagement for the Cardio-Metabolic Health in India. This role will be responsible for shaping long-term marketing strategy while ensuring operational excellence across all marketing activities, including brand management, launch readiness, field team alignment, and customer-centric programs.


The Director will lead a high-performing marketing team and partner cross-functionally with Sales, Medical Affairs, Regulatory, Market Access, and Global teams to deliver sustainable growth, impactful launches, and enhanced patient outcomes.

Key Responsibilities:

1. Strategic Brand Leadership

Define and own the

India marketing strategy

for the therapeutic area/portfolio in alignment with global and regional strategies. Translate

corporate objectives

into actionable multi-brand marketing plans and go-to-market strategies. Identify and unlock growth opportunities by assessing

market trends, competitive intelligence, and customer insights

. Provide thought leadership to develop

differentiated brand positioning

, customer segmentation strategies, and value propositions.

2. Integrated Brand Planning & Execution

Oversee and guide the annual

brand planning process

, including budgeting, resource allocation, and performance tracking. Approve marketing strategies for all brands in the portfolio; challenge assumptions, assess ROI, and align with financial forecasts. Monitor

brand health metrics

, market share, and campaign effectiveness through robust tracking and analytics.

3. New Product Launch Excellence

Lead

end-to-end launch strategy

for new products - from opportunity sizing, competitive mapping, pre-launch readiness, stakeholder engagement to commercial execution. Champion launch preparedness across cross-functional teams, driving

agility, alignment, and execution discipline

. Build launch playbooks and internal capability for repeatable excellence in go-to-market plans.

4. Commercial Effectiveness & Field Alignment

Partner with Sales Leadership to ensure

brand strategy is translated into field force action

; review sales plans and resource deployment. Drive field force capability by shaping training strategy in collaboration with L&D and Medical Affairs. Support field coaching, messaging consistency, and periodic performance reviews.

5. Customer & Stakeholder Engagement

Set the vision and direction for

customer engagement strategy

across key stakeholders - HCPs, KOLs, pharmacists, and institutions. Build and scale

omnichannel engagement programs

and strengthen partnerships through congresses, speaker engagements, and digital platforms. Deepen relationships with KOLs and patient advocacy groups to support

disease awareness and access programs

.

6. Cross-functional Leadership

Serve as the primary marketing liaison with

Global, Regional, Medical, Regulatory, Market Access, Legal, and Supply Chain

. Represent the marketing function in

business reviews, strategic planning forums, leadership councils

, and compliance reviews. Drive alignment across cross-functional teams to enable seamless

execution of strategic initiatives

.

7. Team Development & Leadership

Lead, mentor, and develop a high-performing marketing team, fostering a

culture of ownership, agility, and collaboration

. Ensure career development, succession planning, and performance coaching across the team. Promote

cross-brand knowledge sharing

and marketing capability building initiatives.

8. Compliance & Governance

Champion a culture of

compliance and ethical marketing practices

, ensuring all marketing activities align with internal policies and local/global regulations. Partner with Compliance and Legal teams to ensure promotional content and engagement strategies are within regulatory frameworks.

Qualifications & Experience:

Bachelor's degree in Science/Pharmacy;

MBA, M. Pharm or relevant advanced degree

preferred.

12-15 years of experience

in pharmaceutical marketing, including

people leadership and portfolio ownership

. Proven track record of success in

brand management

,

product launches

, and

cross-functional leadership

. Experience in driving strategic decision-making, analytics, and

customer-centric innovation

. Strong leadership presence, with ability to influence senior stakeholders and global teams. Experience in Digital/consumer marketing is preferred along with Healthcare experience

Core Competencies:

Strategic Thinking & Business Acumen Strong Execution & Operational Excellence Inspirational Leadership & Team Development Customer-Centric Mindset Cross-Functional Collaboration & Influence Change Management & Agility Analytical and Data-Driven Decision Making Strong Communication & Stakeholder Management Proficiency with digital tools, CRM, MS Excel, PowerPoint, and market analysis platforms

Travel Requirements:

Willingness to travel up to

30%

(domestic/international), as required by business needs Availability for

evening/weekend engagements

, external meetings, or congresses

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.


Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.


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