Job Description

The Mission
STAGE is an Entertainment Platform for India's Regional Cultures.
We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India -- across regions, communities, and cultural worlds that mainstream entertainment has historically under-represented.
We are looking for a Brand Custodian - someone who owns the meaning, voice, and long-term equity of STAGE.
You will own the STAGE Master Brand along with child brands.
While our content is rooted in specific regional cultures, STAGE as a brand must feel cohesive, contemporary, and emotionally consistent across markets. Your mandate is to build a brand that scales nationally without losing cultural depth or authenticity.
What You Will Own (Non-Negotiable)
This role owns brand meaning, not just marketing output.
You are the final authority on:
STAGE's positioning and narrative
Brand tone, voice, and cultural posture
How STAGE shows up across all channels
What the brand amplifies -- and what it consciously avoids
Key Responsibilities
1. Brand Strategy & Positioning (The North Star)
Define and evolve the core brand positioning of STAGE as a platform for India's regional cultures.
Own the master brand architecture -- ensuring diverse regional stories, IPs, and markets ladder up to a single, strong brand truth.
Create and protect the "red thread" that connects different regional cultures without flattening, stereotyping, or dilution.
Define brand tenets, tone of voice, narrative principles, and storytelling philosophy.
Act as the final brand gatekeeper across:
App & product experience
Marketing and campaigns
Content communication
Partnerships and public messaging
2. Earned Media & Brand Voice (The Voice of STAGE)
Own all earned media for STAGE:
Core brand social handles (Instagram, YouTube, X, Facebook, etc.)
PR, media narratives, and external storytelling
Cultural moments, conversations, and community presence
Act as Editor-in-Chief of STAGE's brand voice:
Build a presence that is culturally aware, confident, and contemporary
Turn content into conversations, signals, and cultural relevance
Define what STAGE engages with publicly -- and what it deliberately stays silent on.
Ensure STAGE's social presence feels like a cultural brand, not a promotional feed.

Skills Required