Job Description

- Direct Response Copywriter (Ad Scripts & Creative Angles)
Position Details
Open Positions: 5
Working Hours: 10:00 AM to 7:00 PM
Location: Iskon, Ahmedabad
Job Type: Full-Time
About Us
We are a fast-growing performance marketing team specializing in large-scale lead generation campaigns in auto insurance, health insurance, debt relief, and ACA. Our core mission is to scale ad campaigns using creative hooks, storytelling, and scroll-stopping ideas that drive conversions. We test aggressively, scale rapidly, and are looking for talented Direct Response Copywriters to join our team.
Key Responsibilities
Write engaging short-form ad scripts (30-60 seconds) for Facebook, TikTok, Instagram, and YouTube.
Develop compelling hooks, scroll-stoppers, and emotional angles on themes such as:
Beating high auto insurance rates
Money-saving hacks and insider tips
Everyday frustrations (financial stress, bills, etc.)
Adapt scripts into multiple tones (serious, humorous, rebellious, urgent, conversational).
Collaborate with the creative team to produce UGC scripts, podcast-style ads, meme copy, and static ad headlines.
Stay updated with direct-response marketing trends, U.S. cultural shifts, and competitor strategies.
Requirements
Proven experience writing direct-response ad copy (portfolio required).
Strong understanding of consumer psychology, storytelling, and persuasion.
Deep knowledge of U.S. culture, lifestyle, and consumer behavior trends.
Excellent English writing skills with flawless grammar.
Ability to write in multiple regional tones/lingos (Southern, Texan, East Coast, Midwestern, etc.) for authenticity.
Flexibility to adapt between tones (empathetic, sarcastic, authoritative, conversational, etc.).
Familiarity with U.S. working-class and middle-class audiences (insurance/finance experience is a plus).
Results-driven mindset focused on key performance metrics (CTR, CPM, CPA, ROAS).
Ability to produce multiple script variations quickly under tight deadlines.
Nice-to-Have Skills
Experience with UGC/TikTok-style content writing.
Knowledge of auto insurance, finance, or lead-generation niches.
Familiarity with AI creative tools (ChatGPT, DALLE, Pika, HeyGen, Play.ht, etc.).

Skills Required