Job Description

About the CompanyDiLytics is a leading Information Technology (IT) Services Provider completely focused on Analytics, Business Intelligence, Data Warehousing, ETL Data Integration and Enterprise Performance Management solutions. We have been growing for 13+ years with global offices in the US, Canada and India. We are an employee-friendly company that offers its employees a career path that comes with inherent flexibility to move across roles.We are looking for a Content Writer with the following requirements.Job Responsibilities:- Conduct thorough research on industry-related topics to develop original and engaging content.- Write SEO-optimized content for category pages and the overall website to improve search engine visibility.- Strong understanding and experience in creating content across multiple formats including blogs, white papers, eBooks, video scripts, sales materials, company website and webinar content.- Maintain brand consistency across all written content in terms of style, tone, fonts, and imagery.- Excellent writing , Proofread, edit, and update content regularly to ensure accuracy and relevance.- Collaborate with the design team to visually enhance articles and other content formats.- Coordinate with the SEO team to make blogs and articles search engine friendly.- Support the marketing team in crafting compelling content for advertising and promotional campaigns.- Develop impactful headlines and persuasive body copy to attract and retain the target audience.- Identify gaps in existing content and recommend new ideas to address customer needs.- Revamp outdated content to ensure it aligns with current trends and audience expectations.- Create content in diverse formats such as eBooks, video scripts, sales collateral, and webinar materials.Requirements:- Minimum 2 years of experience in content writing within the IT marketing domain.- Background in SaaS, pure-play IT services, or IT product-based companies is essential. (ref:updazz.com)