About the Role:We're looking for a creative and data-driven Content Marketing Specialist to join our growing team at Digitup, a leading IT solutions and digital transformation company. You'll be responsible for creating, managing, and optimizing content that strengthens our brand presence and drives qualified leads.Key Responsibilities:- Develop and execute content marketing strategies aligned with business goals.- Create high-quality, engaging content for blogs, case studies, whitepapers, social media, emails, and website pages.- Collaborate with the design, product, and SEO teams to ensure content consistency and optimization.- Manage the content calendar and ensure timely delivery of all materials.- Repurpose content across different channels to maximize reach and engagement.- Track and analyze content performance metrics to continuously improve outcomes.- Stay updated with IT industry trends, emerging technologies, and digital marketing best practices.Required Skills & Qualifications :- Bachelor's degree in Marketing, Communications, or related field.- 2-5 years of experience in content marketing, preferably in the IT or B2B tech industry.- Excellent writing, editing, and storytelling skills.- Strong understanding of SEO, content analytics, and digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.).- Ability to translate complex IT solutions into clear, engaging narratives.- Creative thinker with a keen eye for detail and brand voice consistency.Why Join Digitup :- Work with a passionate team driving digital innovation.- Opportunity to grow in a fast-paced IT environment.- Competitive salary, flexible work setup, and learning opportunities. (ref:updazz.com)
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