Digital/social Media Specialist

Year    KA, IN, India

Job Description

Location:

India, remote



Department:

Marketing



Reports To:

Digital Demand Generation Manager



eProductivity Software (ePS) is a leading global provider of industry-specific business and production software technology for the packaging and print industries. ePS' integrated and automated software offerings and point solutions are designed to enable revenue growth and drive operating and production efficiencies. With offices worldwide and over thirty years dedicated to delivering best-in-class technology to the packaging and print industries, it is our deeply held philosophy that ePS succeeds when our customers thrive. Link to our website - www.epssw.com



About the Role



We're seeking a creative and results-driven Digital/Social Media Specialist to manage and expand our social media presence across key platforms, including LinkedIn, YouTube, and WeChat. Reporting to the Digital Demand Generation Manager, you will execute global and regional social campaigns, manage day-to-day publishing, and help drive traffic, brand awareness, and engagement.



You'll play a key role in shaping our online presence, developing and maintaining a social media editorial calendar, and utilizing analytics to inform and enhance future content. This is an exciting opportunity for someone who thrives on storytelling, understands digital trends, and wants to make a measurable impact on a global brand.



Key Responsibilities



Social Media Management



Own day-to-day management of global social media channels, including LinkedIn, YouTube, WeChat, and others



Schedule, publish, and monitor social media posts aligned with the campaign and messaging strategy



Develop and maintain a global social media editorial calendar in coordination with the content and campaign teams



Content Execution & Engagement



Develop engaging posts, visuals, and videos to support campaigns, events, and thought leadership initiatives



Participate in social listening, online conversations, and community building to grow our following and increase engagement



Collaborate with design and content teams to ensure social assets reflect brand voice and visual identity



Campaign Integration



Support product launches, events, and content campaigns through coordinated social media activity



Ensure social posts and campaigns are aligned with marketing objectives and adapted to suit each platform



Coordinate with regional marketing teams for localized social content when applicable



Measurement & Reporting



Track and report on key social media KPIs, including follower growth, engagement rate, and traffic to the website



Use insights and analytics tools to refine posting strategy and improve reach and relevance



Support A/B testing of post formats, content types, and timing to enhance performance



Required Skills & Experience



2-3 years of experience managing B2B social media programs, preferably in SaaS, technology, or manufacturing sectors



Demonstrated success growing and engaging followers on LinkedIn and other digital platforms



Strong writing and editing skills with an understanding of tone and content types appropriate for professional audiences



Experience using scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, native platform analytics)



Strong visual and creative sense with the ability to collaborate on multimedia content



Organised, proactive, and comfortable working across time zones in a fast-paced environment



Preferred Qualifications



Experience working with global brands or distributed marketing teams



Familiarity with basic graphic design tools (e.g., Canva, Adobe Express)



Understanding of SEO and its impact on social media traffic



Knowledge of the packaging, print, or manufacturing industry is a plus



Why Join Us




Help shape the global voice of a fast-growing software company



Build and grow engaged communities across multiple social platforms



Be part of a digital-first marketing team where your ideas and creativity drive real business outcomes

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Job Detail

  • Job Id
    JD3984118
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    KA, IN, India
  • Education
    Not mentioned
  • Experience
    Year