Experience: 3-6 years (Beauty/Skincare industry preferred)
About the Role:
We are seeking a creative, data-driven, and skincare-savvy
Digital & Social Media Marketing Manager
to lead and grow our brand's online presence. This role will own our digital marketing strategy, content creation, paid campaigns, influencer collaborations, and community building across all digital platforms.
Key Responsibilities:
Digital Marketing
Develop and execute digital strategies to drive traffic, engagement, and conversions.
Manage SEO, SEM, email marketing, and performance marketing campaigns.
Monitor and optimize website performance (UX/UI, conversion rate optimization).
Analyze campaign data and report on KPIs (ROAS, CTR, CPA, etc.).
Social Media Management
Plan and execute a monthly social media content calendar (Instagram, TikTok, YouTube, Facebook, etc.).
Create skincare-focused content ideas including tutorials, tips, UGC, and educational posts.
Engage with followers, handle DMs/comments, and foster a strong brand community.
Stay updated on beauty trends and viral content formats.
Influencer & Partnership Marketing
Identify, negotiate, and manage partnerships with skincare influencers and creators.
Oversee influencer briefs, contracts, campaign execution, and reporting.
Collaborate on product launches, brand campaigns, and giveaways.
Analytics & Reporting
Use tools like Google Analytics, Meta Ads Manager, and social media insights to track and report performance.
A/B test creatives, landing pages, and messaging to improve KPIs.
? Requirements:
Bachelor's degree in Marketing, Communications, or related field.
3-6 years of experience
in digital and social media marketing (experience in
beauty/skincare
strongly preferred).
Proven experience managing paid digital campaigns (Meta Ads, Google Ads, etc.).
Strong knowledge of social media platforms and content strategies.
Experience with influencer marketing and brand collaborations.
Proficiency in tools like Canva, Adobe Creative Suite, Hootsuite/Sprout, Google Analytics, Klaviyo/Mailchimp, and Shopify/WooCommerce.
Excellent communication, copywriting, and storytelling skills.
A strong eye for aesthetics, skincare trends, and audience engagement.
Self-starter with a proactive and creative mindset.
Nice to Have (Bonus):
Experience in video content creation (Reels, TikToks).
Knowledge of skincare products, ingredients, and routines.
Familiarity with affiliate and referral marketing programs.
Basic HTML/CSS or Shopify backend knowledge.
Job Type: Full-time
Pay: ?20,000.00 - ?40,000.00 per month
Schedule:
Day shift
Work Location: In person
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