Job Purpose: To develop and execute marketing strategies that enhance the brand visibility and drive customer engagement across digital platforms. This role requires a creative thinker with hands-on experience in performance marketing, social media promotions, and coordinating creative assets for effective campaigns. India Key Tasks :
End to End Social media marketing
Creating plan and route map on digital marketing project and end to end execution as individual contributor
Social media marketing and creating buzz and presence
Creating image of the company by capturing and placing company video of different events organised in house
Highly proactive to coordinate, collaborate within teams to design and define company presence in digital media
Performance marketing and generating leads through digital presence
Video editing and deck preparation
Plan, coordinate, and oversee the creation and scheduling of content
Promote the companys products and services through Instagram, LinkedIn, Facebook, and other relevant platforms
Collaborate with design teams, content creators, and external vendors to ensure timely and high-quality deliverables
Stay up to date with social media trends and competitors activities in the travel industry
Support offline marketing initiatives and event-related promotions as needed
HQ Key Tasks:
Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.) to achieve ROI and lead targets
Track, analyze, and report campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.)
SEO & SMM knowledge and experience
Personal Qualities / Behavioral Competencies:
Creative mindset with attention to detail
Strong communication and collaboration skills
Proactive and self-driven with a problem-solving approach
Ability to manage multiple projects and meet tight deadlines
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