The Digital & Social Media Lead drives the company's digital ecosystem -- from setting up LinkedIn pages and company websites to overseeing analytics dashboards and campaigns. This role bridges creative and analytical thinking to amplify online presence, engagement, and performance.
Key Responsibilities:
Develop and execute digital and social media strategies for the Group and its verticals.
Set up and manage LinkedIn company pages, websites, and analytics dashboards.
Oversee SEO, SEM, and paid campaigns for optimized performance.
Implement employee advocacy and engagement programs across social platforms.
Monitor analytics and generate actionable insights to refine campaigns.
Use AI tools for social listening, performance optimization, and automation.
Qualifications & Skills:
Bachelor's degree in Marketing, Communications, or Digital Media.
3-5 years of experience in digital marketing or social media management.
Hands-on experience with analytics, campaign management, and content optimization.
Strong grasp of digital trends and platform best practices.
Job Types: Full-time, Permanent
Pay: Up to ₹750,000.00 per year
Work Location: In person
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