Job Description

Hosur Plant, Tamil Nadu, India








Department
Digital Design : Commuter Motorcycles
Job posted on
Jul 15, 2025
Employment type
White Collar

About TVS Motor

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavors to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com.

Position Description:

We are looking for an experienced and innovative

Design Team Lead - CMF (Colour, Material, Finish) and Graphics Design

to drive the design and development of visually impactful and market-leading vehicle color palettes, materials, finishes, and graphic elements. The ideal candidate will have extensive experience in the motorcycle or automotive industry, with a deep understanding of how CMF and graphics influence brand identity, customer perception, and product differentiation. This role requires leadership skills, a forward-thinking mindset, and the ability to foster creativity and technical excellence within the CMF and Graphics Design team while collaborating with internal stakeholders and external vendors.

Job Responsibilities

Design Leadership

: Lead the design and development of vehicle colors, materials, finishes, and graphics that resonate with market trends and customer preferences. Conceptualize and define unique CMF strategies and graphic designs to align with the overall brand identity and product design philosophy. Ensure designs create emotional and aesthetic connections with consumers, elevating the brand's positioning in the market.

Prototyping and Production

: Oversee the translation of CMF and graphic designs into prototypes and production-ready solutions. Collaborate with internal design managers, engineering teams, and external vendors to ensure accurate implementation of designs into production, adhering to quality, durability, and cost requirements. Manage the detailed specification of materials, color palettes, finishes, and graphic elements to guarantee seamless production and compliance with industry standards.

Innovation and Material Exploration

: Continuously explore new materials, finishes, and graphic techniques, with a strong emphasis on sustainability and cutting-edge technology. Drive the adoption of eco-friendly and sustainable materials, ensuring the integration of these elements into both existing and future product designs. Work closely with Concept and Digital Designers to cross-pollinate innovative CMF ideas and cutting-edge technology into cohesive product solutions.

Cross-functional Collaboration

: Partner with Concept Design, Engineering, Digital Designers, and Marketing teams to ensure CMF and graphics designs are aligned with product development timelines, business objectives, and customer needs. Conduct regular design reviews with cross-functional teams and senior management, providing clear rationale behind design choices and gathering feedback to refine designs. Coordinate with suppliers and manufacturing teams to ensure the scalability of CMF and graphic solutions for mass production.

Team Management and Development

: Lead and mentor the internal CMF Design Managers, ensuring the team is motivated, creatively driven, and producing designs of the highest quality. Establish and maintain a culture of continuous learning and innovation within the team, fostering professional growth and skill development.

Market Research and Trend Analysis

: Stay up to date with the latest market trends, materials, finishes, and color forecasts within the motorcycle and automotive industries. Conduct competitive analysis and customer research to ensure the CMF and graphic design strategies are informed by the latest insights and consumer preferences.

Sustainability Focus

: Drive initiatives that integrate sustainable design practices into CMF and graphic solutions. Research and implement eco-friendly processes and materials that reduce environmental impact while maintaining high aesthetic and performance standards.

Project Management

: Manage the CMF and graphics design process from initial concept through to final production, ensuring timely project delivery within budget and scope. Establish a clear workflow for project milestones, reviews, and approvals with internal and external stakeholders.

Qualification

Experience

: 20 years of experience in CMF design, graphics, or a relevant field within the motorcycle or automotive industry.

Industry Knowledge

: Strong understanding of color theory, materials, finishes, and graphic design trends specific to the motorcycle or automotive sector.

Technical Skills

: Proficiency in design software such as Adobe Creative Suite, CAD, 3D rendering tools, and other relevant digital platforms.

Sustainability

: Demonstrated experience in researching and integrating sustainable materials and practices into product design.

Leadership

: Proven ability to lead and inspire a creative team, with experience in managing CMF and graphics projects from concept to production.

Collaboration

: Excellent communication and collaboration skills, with a track record of working effectively across multiple disciplines, including design, engineering, and marketing.

Innovation

: A strong track record of driving innovation in CMF and graphics design, exploring new materials and technologies that set the company apart.

Preferred Qualifications

: + Extensive experience working with premium motorcycle or automotive brands.
+ Strong portfolio showcasing successful CMF and graphics projects across multiple product lines.
+ In-depth knowledge of global color trends, material innovations, and sustainable design practices.

Functional Competencies:

Industry Knowledge

: Strong understanding of color theory, materials, finishes, and graphic design trends specific to the motorcycle or automotive sector.

Sustainability

: Demonstrated experience in researching and integrating sustainable materials and practices into product design.

Leadership

: Proven ability to lead and inspire a creative team, with experience in managing CMF and graphics projects from concept to production. *

Collaboration

: Excellent communication and collaboration skills, with a track record of working effectively across multiple disciplines, including design, engineering, and marketing.