Plan, implement, and manage digital marketing campaigns to promote garment products via online platforms (Google Ads, Facebook, Instagram, etc.)
Manage and grow sales on e-commerce platforms like Amazon, Flipkart, Myntra, Meesho, and our own website
Plan and execute digital marketing strategies (SEO, SEM, social media, email marketing, etc.) to promote garment products online Generate and convert leads from online platforms such as LinkedIn, Alibaba, IndiaMART, WhatsApp Business, and B2B directories
Identify and approach buyers, retailers, wholesalers, and distributors online
Handle inquiries, quotations, follow-ups, and deal closures for orders through digital mediums
Collaborate with design and production teams to ensure accurate product representation and availability
Monitor competitor activities and market trends in the online garment space
Manage social media channels (Instagram, Facebook, LinkedIn, etc.) to build brand visibility and attract buyers
Track campaign performance, prepare analytics reports, and optimize marketing efforts for better ROI
Take ownership and full responsibility for online sales targets and performance
Required Skills & Qualifications:
Bachelor's degree in Marketing, Fashion Technology, Textile/Fabric Studies, or related fields
5+ years of experience in digital marketing and online garment sales
Sound knowledge of fabric types, garment manufacturing process, and export/domestic market trends
Experience in lead generation, buyer outreach, and closing B2B & B2C deals
Proficient in tools such as Google Ads, Facebook Business Manager, Canva, CRM, and Excel
Strong written and verbal communication skills
Self-motivated and target-oriented mindset with the ability to work independently
Preferred Skills:
Experience in garment export or wholesale business
Familiarity with Shopify, IndiaMART, Alibaba, TradeIndia, or similar platforms
Influencer marketing coordination experience
Ability to handle product photography, catalog making, and ad creatives
Familiarity with garment/fashion trends and buyer psychology
Job Type: Full-time
Pay: Up to ₹40,000.00 per month
Work Location: In person
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