Job Description

Key Responsibilities:

? Plan, implement, and manage digital marketing campaigns to promote garment products via online platforms (Google Ads, Facebook, Instagram, etc.)
? Manage and grow sales on e-commerce platforms like Amazon, Flipkart, Myntra, Meesho, and our own website
? Plan and execute digital marketing strategies (SEO, SEM, social media, email marketing, etc.) to promote garment products online ? Generate and convert leads from online platforms such as LinkedIn, Alibaba, IndiaMART, WhatsApp Business, and B2B directories
? Identify and approach buyers, retailers, wholesalers, and distributors online
? Handle inquiries, quotations, follow-ups, and deal closures for orders through digital mediums
? Collaborate with design and production teams to ensure accurate product representation and availability
? Monitor competitor activities and market trends in the online garment space
? Manage social media channels (Instagram, Facebook, LinkedIn, etc.) to build brand visibility and attract buyers
? Track campaign performance, prepare analytics reports, and optimize marketing efforts for better ROI
? Take ownership and full responsibility for online sales targets and performance

Required Skills & Qualifications:

? Bachelor's degree in Marketing, Fashion Technology, Textile/Fabric Studies, or related fields
? 5+ years of experience in digital marketing and online garment sales
? Sound knowledge of fabric types, garment manufacturing process, and export/domestic market trends
? Experience in lead generation, buyer outreach, and closing B2B & B2C deals
? Proficient in tools such as Google Ads, Facebook Business Manager, Canva, CRM, and Excel
? Strong written and verbal communication skills
? Self-motivated and target-oriented mindset with the ability to work independently

Preferred Skills:

? Experience in garment export or wholesale business
? Familiarity with Shopify, IndiaMART, Alibaba, TradeIndia, or similar platforms
? Influencer marketing coordination experience
? Ability to handle product photography, catalog making, and ad creatives
? Familiarity with garment/fashion trends and buyer psychology

Job Type: Full-time

Pay: Up to ?40,000.00 per month

Work Location: In person