Job Description

Role - Lead: Digital Head

Call me at 7011955100

1. Digital Sales & E-commerce Management

Drive revenue growth across e-commerce platforms.

Optimize website performance (CRO, SEO, UX).

Analyze data to refine sales strategies.

Retention Marketing through i.e. Email, WhatsApp, etc.

2. Website Flow Management

Ensure seamless website navigation and functionality.

Use analytics and testing to enhance the user journey.

Collaborate with teams to improve website aesthetics and performance.

3. Performance Marketing

Plan and execute ROI-focused paid marketing campaigns (Google Ads, Facebook/Instagram, Whatsapp Email Ads).

Collaborate with agencies to monitor and meet marketing targets.

Optimize ad performance through audience targeting and data analysis

Monitor budgets, track results, and report campaign effectiveness to stakeholders.

4. Customer Experience

Map and optimize customer journeys for conversion and retention.

Implement automation for abandoned cart recovery and upselling.

Oversee CRM strategies to enhance customer satisfaction and loyalty.

5. Metrics & Reporting

Define KPIs for sales, marketing, and customer experience.

Report performance and insights to stakeholders.

6. Collaboration & Leadership

Work closely with agencies, designers, and developers.

Manage internal teams to execute digital initiatives efficiently.

Education

Bachelor's degree in Marketing, Business Administration, or related fields.

MBA or certifications in Digital Marketing/E-commerce are a plus.

Experience

3+ years in digital marketing, e-commerce management, or a related field.

Proven track record in driving digital sales and managing online campaigns.

Experience in premium lifestyle brands is preferred.

Technical Skills

Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce).

Hands-on experience with tools like Google Analytics, Klaviyo, Mailchimp, HubSpot, and WhatsApp for Business.

Knowledge of paid ad platforms (Google Ads, Facebook/Instagram Ads).

Familiarity with CRM systems and customer journey mapping.

Soft Skills

Strategic thinker with a data-driven mindset.

Exceptional communication and collaboration skills.

Highly organized, with an ability to multitask and meet deadlines.

Passion for sustainable fashion and lifestyle.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹100,000.00 per year

Benefits:

Health insurance Paid sick time Provident Fund
Work Location: In person