Job Description

Key Responsibilities-Email Marketing & Automation

Design, implement, and manage email automation campaigns Develop email sequences for lead nurturing, customer onboarding, and retention Monitor email deliverability, open rates, click-through rates, and conversion metrics Conduct A/B testing to optimize email performance Maintain and segment email lists for targeted campaigns
Paid Advertising (Meta/Facebook & Instagram)

Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns Develop ad strategies aligned with business objectives and target audience Monitor campaign performance and optimize for ROI, CPA, and ROAS Conduct audience research and create custom/lookalike audiences Manage advertising budgets effectively and provide regular performance reports
Data Sourcing & Lead Generation

Research and source quality data for marketing campaigns Build and maintain databases of prospects and leads Identify new data sources and lead generation opportunities Ensure data quality, accuracy, and compliance with regulations Develop strategies for continuous data enrichment
Analytics & Reporting

Track, analyze, and report on campaign performance across all channels Use analytics tools to derive actionable insights Create regular performance reports for management Identify trends, opportunities, and areas for improvement Make data-driven recommendations for campaign optimization
Strategy & Execution

Develop comprehensive digital marketing strategies Stay updated on industry trends, platform updates, and best practices Coordinate with design team for creative assets (social media posts will be handled by design team) Manage multiple campaigns simultaneously while meeting deadlines Test and implement new marketing tools and technologies
Job Types: Full-time, Part-time, Permanent

Pay: ₹60,000.00 - ₹100,000.00 per month

Work Location: Remote