Job Description

What You'll Do:

We are looking for a

Digital Performance Marketing Manager

with 7-12 years' experience driving growth through paid digital channels. You will own the paid digital strategy for our international markets--supported by a world-class agency, but

accountable for delivering measurable results

across pipeline, revenue, and ROI.


Reporting to Director


What Your Responsibilities Will Be:

What You'll Do

Develop paid campaigns across

Google Ads (Search, Display, PMAX), Bing, and LinkedIn Ads

.

Optimize PMAX campaigns

using audience signals, creative testing, asset grouping, and budget reallocation to maximize conversions and ROAS. Apply advanced paid techniques such as

remarketing, audience layering, automated bidding strategies, and feed-based optimization

. Partner with the agency to run

always-on demand generation

and

international multi-region campaigns

. Own

performance KPIs

(pipeline contribution, CAC, ROAS, CPL) and drive improvements. Align campaign execution with

Revenue Marketing plays

to ensure seamless funnel contribution. Manage

budget forecasting, pacing, and attribution modeling

for paid digital.

What You'll Need to be Successful:

What We're Looking For

7-12 years

in

performance marketing

, with a track record of delivering ARR growth through paid channels. 5+ years of experience in

Google Ads, especially PMAX optimization

(audience signals, creative optimization, automated bidding). Experience with

multi-channel paid demand generation

(Display, Bing, LinkedIn). Background in

agency environments

, combined with SaaS/B2B marketing experience. Solid knowledge of

Salesforce

and its role in campaign attribution and pipeline reporting. Analytical and data-driven; fluent in tools like

GA4, GTM, and attribution platforms

. Experience managing

international campaigns

with multi-market targeting.

Why You'll Love It Here

You are integral to our Paid Digital Center of Excellence. You'll be at the forefront of

driving international demand

through paid digital. Work with a

world-class agency

, but own the strategy and results. Directly impact

pipeline and revenue growth

in global SaaS markets.

This position based in Pune.

#LI-Hybrid


How We'll Take Care of You:

Total Rewards


In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.



Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.


What You Need To Know About Avalara:

We're defining the relationship between tax and tech.

We've already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we're not slowing down until we've achieved our mission - to be part of every transaction in the world.

We're bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. We've been different from day one. Join us, and your career will be too.

We're An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company -- we don't want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.