Job Description

To drive online glance views, which reflect product page views, a digital performance strategy should focus on optimizing product listings, leveraging advertising, driving external traffic, and analyzing performance data. Key Responsibility Areas (KRAs) should include developing a digital marketing strategy, managing campaigns, and optimizing for visibility.

KRAs and KPIs for Driving Online Glance Views:

1. Digital Marketing Strategy Development:

KRA:
Develop and implement a comprehensive digital marketing strategy to increase online product visibility and attract potential customers to product pages.

KPIs: Glance Views: Track the total number of product page views to measure overall interest. Unique Visitors: Monitor the number of unique users visiting product pages to understand the reach of the strategy. Conversion Rate: Measure the percentage of users who view the product page and then make a purchase. Cost Per Glance View (CPGV): Calculate the cost to acquire one glance view, helping to assess the efficiency of marketing efforts.
2. Campaign Management and Optimization:

KRA:
Manage and optimize various marketing campaigns across different channels to drive traffic to product pages.

KPIs: Click-Through Rate (CTR): Measure the percentage of users who click on an ad or link that leads to the product page. Impressions: Track the number of times ads or content are displayed to potential customers. Cost Per Click (CPC): Calculate the cost of each click on an ad that leads to the product page. Return on Ad Spend (ROAS): Measure the revenue generated for each dollar spent on advertising.
3. Product Listing Optimization:

KRA:
Optimize product listings to improve their visibility in search results and attract more clicks to the product page.

KPIs: Search Ranking: Track the position of product listings in search results for relevant keywords. Keyword Optimization: Analyze the effectiveness of keywords used in product titles and descriptions. Product Page Content Quality: Assess the completeness and quality of product information on the page. Image Quality: Evaluate the quality and appeal of product images.
4. External Traffic Generation:

KRA:
Drive traffic to product pages from various external sources, such as social media, email marketing, and other websites.

KPIs: Referral Traffic: Track the number of visitors coming from external websites. Social Media Engagement: Monitor likes, shares, and comments on social media posts related to products. Email Open and Click-Through Rates: Measure the effectiveness of email marketing campaigns.
5. Performance Analysis and Reporting:

KRA:
Analyze performance data to identify areas for improvement and make data-driven decisions.

KPIs: Conversion Rate: Track the percentage of users who view the product page and then make a purchase. Customer Acquisition Cost (CAC): Calculate the cost of acquiring a new customer through various marketing channels.
Digital Performance Marketing Manager:

Work Experience 1-2 years on the above related field of work (working with an agency)

Work from office - Vu Technologies Andheri (Full Time job)

Job Type: Full-time

Pay: Up to ?120,000.00 per month

Work Location: In person