Job Description

The Performance Marketing Manager is responsible for leading the strategy, roadmap, development, and success of a product, especially in the B2C/D2C space. This role focuses on delivering user-centric solutions that drive growth, engagement, and revenue. Deeply understand our target audience, identify their needs, and translate them into compelling product experiences.Key Responsibilities:- Define product vision, strategy, and roadmap.- Manage the entire product lifecycle - idea, development, launch, growth, and end-of-life.- Understand customer needs through market research and user feedback.- Launch new products or features with clear go-to-market strategies.- Monitor product performance, user engagement, and revenue metrics.- Run A/B tests, MVPs, and use analytics to improve product performance.- Prepare sales forecasts and ensure the product aligns with company goals.- Support sales and marketing teams with necessary content and training- Experience in using tools like Google Analytics, Mixpanel, A/B testing platforms..Tools :- Go-to-Market Strategy- A/B Testing- Product Lifecycle Management- Sales Forecasting & Reporting- Automation tools- Hubsport, Zoho, Clavertap, CRM tools, SalesforceQualifications:- Bachelor's degree in Computer Science, Engineering, Business Administration, or a related field. MBA is a plus.- More than 7 Years of proven experience as a Performance Marketing Manager, specifically within a B2C or D2C environment.- Deep understanding of the B2C/D2C business models, customer acquisition strategies, and retention tactics. (ref:updazz.com)

Skills Required