Job Description

We are looking for a results-driven Digital Performance Marketing Specialist to lead and execute performance-based campaigns across digital channels. The ideal candidate will have a strong background in paid advertising, data analysis, and optimization techniques to drive ROI and customer acquisition.

---

Key Responsibilities:

Plan, manage, and optimize paid media campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and others.

Monitor key performance metrics (CPC, CPA, ROAS, CTR, etc.) and make real-time optimizations.

Manage budget allocation across campaigns to maximize efficiency and performance.

Collaborate with content, creative, and product teams to develop high-performing ad creatives and landing pages.

Conduct A/B testing on ads, audiences, and landing pages to continuously improve campaign effectiveness.

Analyze and report performance results regularly using tools like Google Analytics, Data Studio, and Excel.

Stay updated with platform trends and industry best practices in digital marketing and performance media.

Implement conversion tracking, pixels, and other analytics tools to measure success accurately.

---

Key Requirements:

Bachelor's degree in Marketing, Business, or a related field.

5+ years of experience in digital performance marketing.

Hands-on experience with Google Ads (Search, Display, YouTube), Meta Ads Manager, and other paid media platforms.

Strong knowledge of Google Analytics, Google Tag Manager, and UTM tracking.

Data-driven mindset with strong analytical and problem-solving skills.

Knowledge of SEO, CRM tools, and email marketing is a plus.

Excellent communication, teamwork, and project management skills.

---

Preferred Qualifications:

Google Ads or Meta Blueprint certification.

Experience with e-commerce or SaaS digital performance marketing.

Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.)

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹80,000.00 per month

Language:

English (Preferred)
Work Location: In person