Job Description

Job Title: Digital Marketing Specialist - Gym & Fitness Industry/ Food Industry

Department: Marketing

Industry: Fitness / Wellness / Health Club/ Food Industry

Employment Type: Full-time/on-site

Office Location : Pitampura

Job Summary

We are looking for a highly experienced and performance-driven Digital Marketing Manager with strong expertise in the gym and fitness industry. The role focuses on driving membership sales, PT leads, brand visibility, and retention through strategic digital marketing initiatives. The ideal candidate must have hands-on experience in lead generation, paid campaigns, local SEO, social media growth, and conversion optimization specific to gyms and wellness brands.

Key Responsibilities

1. Fitness-Focused Digital Strategy

Develop and execute digital marketing strategies to increase:

Gym memberships

Personal training (PT) leads

Group class enrolments

Free trials & walk-ins

Plan monthly promotional campaigns (New Year, Summer Shred, Festive Offers, Transformation Challenges)

Align digital efforts with sales and operations teams

2. Lead Generation & Performance Marketing

Manage and optimize paid campaigns on:

Meta Ads (Facebook & Instagram - primary gym lead source)

Google Ads (Search, Display, YouTube)

Run location-based and hyper-local campaigns

Optimize CPL, CPA, ROAS, and lead quality

Create high-converting ad copies, creatives, and offers

Track leads through CRM and follow-up funnels

3. Local SEO & Google Business Profile Management

Optimize Google Business Profiles for all gym locations

Improve local search visibility and map rankings

Manage reviews, ratings, and customer responses

Implement local keyword strategies (e.g., "Best Gym in Pitampura")

4. Social Media Marketing (Fitness-Centric)

Plan content calendars focused on:

Workout videos & reels

Trainer highlights

Member transformations

Testimonials & success stories

Manage Instagram, Facebook, YouTube, and WhatsApp marketing

Increase engagement, followers, and inquiry conversions

Collaborate with trainers and influencers for brand visibility.

5. Content Marketing & Branding

Develop compelling fitness-related content for ads, websites, and social media

Ensure consistent brand voice across all digital platforms

Coordinate with designers, videographers, and trainers

Oversee shoots for gym walkthroughs, workouts, and reels

6. Website, Landing Pages & CRO

Manage gym website and landing pages

Optimize pages for:

Free trial sign-ups

Membership inquiries

PT consultation bookings

Improve conversion rates through A/B testing and UX improvements

7. CRM, Automation & Follow-Ups

Integrate leads from ads into CRM systems

Design automated WhatsApp, SMS, and email follow-up journeys

Coordinate with sales teams for lead closures

Track lead-to-member conversion ratios

8. Analytics, Reporting & ROI Tracking

Monitor campaign performance using analytics tools

Generate weekly and monthly performance reports

Track:

Cost per lead

Walk-ins

Membership conversions

Revenue attribution

Provide insights to improve marketing ROI

9. Online Reputation & Brand Trust

Monitor online reviews, feedback, and comments

Ensure professional handling of customer queries and complaints

Strengthen brand trust and community presence

10. Collaboration & Leadership

Work closely with:

Sales consultants

Fitness managers

Trainers & PT teams

Train internal teams on digital lead handling best practices

Manage vendors, agencies, and freelancers (if applicable)

Required Skills & Expertise

Proven experience in gym / fitness / wellness digital marketing

Strong knowledge of lead-driven performance marketing

Expertise in Meta & Google Ads

Hands-on experience with local SEO & Google Maps

Strong understanding of fitness customer psychology

Analytical mindset with ROI focus

Qualifications

Bachelor's degree in Marketing, Business, or related field

3-6+ years of digital marketing experience (fitness industry preferred)

Certifications in Google Ads / Meta Ads are an advantage

Key KPIs

Cost per lead (CPL)

Lead-to-membership conversion rate

Monthly membership sales via digital channels

Social media engagement & inquiries

Revenue contribution from digital marketing

Why Join Us?

Opportunity to work with a growing fitness brand

High-impact role directly linked to revenue

Creative freedom and performance-driven growth

Interested candidates can drop their CV on hr@shyamgroup.info or directly reach out on 9319202291.

Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Work Location: In person