Job Description

TCS is hiring for Digital Marketing Omni Experience role.



Shift- Night

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Omni Experience Content Specialist



Role Purpose:
Support omni-channel experience by developing and executing content strategies for B2B and B2C channels,
ensuring consistency and engagement across all touchpoints.



Content Development & Execution
Create and manage content for multiple channels including web, social media, email, and in-store.
Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment.
Collaborate with creative and marketing teams to deliver high-quality assets.
Omni-Channel Strategy Support
Assist in implementing omni-channel content strategies to enhance customer experience.
Ensure seamless integration of content across digital and physical platforms.
Performance Monitoring & Optimization
Track content performance metrics (engagement, conversion, reach).
Recommend improvements based on analytics and customer feedback.
Cross-Functional Collaboration
Work closely with category managers, ecommerce teams, and marketing leads.
Coordinate with technical teams for content publishing and updates.

Location

Chennai

Job Function

BUSINESS PROCESS SERVICES

Role

Executive

Job Id

387210

Desired Skills

Marketing - Management and Operations
Desired Candidate Profile

Qualifications

: BACHELOR OF COMMERCE