Job Description

Requisition Number

APAC04985

Employment Type

Full-time

Location

Gurgaon

Job Summary

Role will lead Digital Marketing and Public Relations (PR) for Zimmer Biomet India and will manage the representation and repute of Zimmer Biomet. Role collaborates with internal stakeholders to evolve and optimise companies digital marketing goals, strategies, and tactics including applicable content development to support product portfolio and enhance customer engagement. The role will play a key role in swaying opinions and behaviour, both internally and externally, through various communication channels, including social media channels, press coverage, email campaigns, websites, andmore.

Principal Duties and Responsibilities

Digital Marketing

• Demonstrating knowledge and understanding of all traditional and non-traditional consumer marketing channels, including print, online, broadcast,social media, search engine optimization, marketing databases, display advertising, website and advertising analytics tools and provide strategic direction for the development of Zimmer Biomet's digital marketing goals.
• Defining the vision, strategy and implementation of digital marketing solutions that enhance the customer & patient experience for the organization and collaborate with other marketing managers, medical education teams to identify and prioritize a portfolio through digital marketing & customer engagement programs that enable Zimmer Biomet brand strategies.
• Design, build and maintain digital marketing content, including SEO/SEM, marketing database, email, social media and display advertising campaigns for stronger social media presence (including required internal training and communications for effective utilization) and also identify trends and insights, and optimize spend and performance based on the insights
• Understanding the trends and macro shifts in how patients / HCPs access information via different digital channels in India, predicting rates of change and relating this back to the business and aligning with global digital marketing initiatives, and applicable guidelines / policies such as Social Media / Code of Business Conduct and Ethics etc. Collecting marketing data and analysing customer and web behavior.
• Calendarize, organizes, and maintains strong social media presence across platforms and measures and reports performance of all digital marketing campaigns and evaluates against goals (ROI and KPIs).
• Collaborate with the HR team in devising communication strategy (creative & messaging) for internal and external audience to promote employer brand

Public Relations . Collaborate with APAC Corporate Communication Lead and internal teams and maintain open communication with LT in India . Partners with internal teams like HR and Marketing to create internal communication campaigns to cascade critical messages and success stories to the employees across the organization . Edit and update promotional material and publications (brochures, videos, social media posts etc.) then route to APAC Corporate Communicationsfor review/approval. . Prepare and distribute press releases in partnership with APAC Corporate Communications Lead . Organize local PR events (e.g. open days, conferences) in collaboration with APAC Corporate Comms Lead . Address local inquiries from the media and other parties and manage local PR issues . Track local media coverage and follow industry trend

Expected Areas of Competence

A working knowledge of media production and communication

• Excellent command of the English language
• To be thorough and pay attention to detail
• Determination and perseverance
• Ability to work well with others
• Work well under pressure and the ability to accept criticism
• Ability to take initiative.

Education/Experience Requirements

. 8 to 10 years of experience preferably in Healthcare/Medical Device or FMCG company . Good understanding of regulatory requirements applicable to pharma / medical device companies including but not limited to magic remedies act, data privacy laws etc