Job Description

Skill required: Marketing Operations - Social Media Strategies
Designation: Digital Mktg Advisory Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design The team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines - as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements.
What are we looking for? Technical Skills: o Expertise in digital marketing tools, including analytics platforms. o Proficiency in content management systems and social media scheduling tools. o Strong understanding of SEO, SEM, and paid media strategies. o Ability to analyze data and translate it into actionable insights. Core Competencies: o Analytical Thinking: Strong ability to measure and optimize digital performance. o Creativity: Develop engaging and innovative digital content. o Adaptability: Respond quickly to changes in digital trends and platform updates. o Collaboration: Work effectively with internal teams and external partners. o Communication: Clear and effective communication of digital strategies and performance insights. experience in digital marketing, social media management, or a related field. o Proven success in managing digital campaigns and achieving measurable results. Education: o Bachelor's degree in Marketing, Digital Media, or a related field (required). o Certifications in digital marketing are a plus.
Roles and Responsibilities: Digital Strategy Development: o Develop and execute digital marketing strategies that align with Client's business objectives. o Optimize campaigns for performance across search, social, and display platforms. 2. Social Media Management: o Manage Client's social media channels, including content planning, posting, and audience engagement. o Monitor social media trends and implement best practices to enhance Client's online presence. 3. Campaign Execution: o Create and execute targeted digital advertising campaigns to drive awareness, engagement, and conversions. o Collaborate with internal teams and external agencies to produce high-quality digital content. 4. Performance Analysis: o Track and analyze digital campaign performance using analytics tools. o Provide data-driven insights to improve digital strategies and achieve KPIs. 5. Compliance and Innovation: o Ensure all digital and social media activities comply with Client's brand guidelines and industry regulations. o Stay updated on emerging digital trends and recommend innovative approaches for Client.
Any Graduation
About Accenture Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services--creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.
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Skills Required