Job Description

Skill required: Marketing Operations - Campaign Management
Designation: Digital Mktg Advisory Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do
o Support planning and execution of advertising campaigns across digital (eg, programmatic display, social, video) and traditional (TV, radio, OOH) channels o Assist with audience research--collect and analyze demographic/behavioral data, competitors, and media consumption habits o Help develop media plans: determine optimal channel mix, frequency, timing, and target reach
What are we looking for
o Bachelor's degree in Marketing, Advertising, Communications, or related field o 3-5 years of experience in media planning or digital marketing environments (agency preferred) o Familiarity with media planning tools (eg Nielsen, MOAT, comScore), DSPs, ad-serving platforms, and Google Analytics o Strong analytical skills: comfortable with data, media math, and performance reporting o Excellent communication, organization, and time-management abilities o Collaborative mindset--enjoy working across teams to align creative, account, and media execution
Roles and Responsibilities: o Support campaign trafficking: issue insertion orders (IOs), manage RFPs, liaise with vendors, ensure correct ad placement o Monitor campaign performance (KPIs like impressions, clicks, conversions), track budgets and invoice reconciliation o Aid in post-campaign analysis: compile reports, highlight insights, and suggest optimizations o Stay updated with media channel trends--programmatic tools, DSPs, analytics platforms
Any Graduation
About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces(TM).Join Accenture to work at the heart of change.
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