Job Description

Skill required: Marketing Operations - Campaign Management
Designation: Digital Mktg Advisory Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do
o Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates o Optimize copy and landing pages for paid search engine marketing campaigns o Research and analyze competitor advertising links o Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
What are we looking for
Plan, create, and manage Search campaigns across a variety of channels o Keyword research and management to optimize bids (add keywords to target and negative keywords) o Optimize bidding at keyword, placement, device, geographic, demographic, and other levels o Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
Roles and Responsibilities: o Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 5 years o Well-versed in performance marketing, conversion, and online customer acquisition o Up-to-date with the latest trends and best practices in search engine marketing o In-depth experience with bid management tools (eg, Click Equations, Marin, Kenshoo, Search Ignite) o Experience with website analytics tools (eg, Google Analytics, NetInsight, Omniture, WebTrends) o Strong analytical skills and experience generating SEM reports o Familiarity with A/B and multivariate experiments o Working knowledge of HTML, CSS, and JavaScript development and constraints o BS/MS degree in Marketing or a quantitative, test-driven field
Any Graduation
About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces(TM).Join Accenture to work at the heart of change.
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