Job Description

Job Code
JOB001377
Designation
Digital Media Strategist
Business Vertical
XYLEM LEARNING
Key Responsibility
Digital Strategy & Campaign Execution o Develop and implement comprehensive digital marketing strategies that align with business goals, revenue targets, and growth KPIs. o Oversee integrated multi-channel campaigns (Google, Meta, LinkedIn, YouTube, programmatic) to drive lead generation and brand engagement. o Forecast trends and deploy innovative approaches in digital outreach. Lead Generation & Performance Marketing o Design and optimize full-funnel campaigns targeting student and parent personas. o Achieve specific KPIs such as 400,000 MQLs annually and 25% MQL to SQL conversion rates. o Utilize A/B testing, CRM tools, and marketing automation to improve CAC and conversion efficiency. ROI Management, P&L Ownership & Reporting o Maximize ROAS (minimum benchmark = 5x) and ensure cost-effective ad spend. o Own and manage digital marketing budgets, conduct P&L reviews, and deliver performance insights to senior stakeholders. o Provide regular performance dashboards and strategic recommendations. Creative Strategy & Content Delivery o Lead creative direction to boost Click-Through Rates (CTR = 5%). o Manage video production workflows: scripting, shooting, editing, and distribution. o Ensure 95%+ on-time delivery of campaign content, maintaining storytelling and brand consistency. Team Leadership & Cross-Functional Collaboration o Mentor a high-performing team of media buyers, content producers, designers, and digital strategists. o Define KPIs and track performance for each function within the digital team. o Coordinate with sales, academic, and product teams for campaign coherence. Social Media & Digital Presence o Direct all social media campaigns, calendars, and influencer collaborations across Facebook, Instagram, Twitter, LinkedIn, and YouTube. o Analyze engagement data, optimize content strategies, and scale online community growth. o Stay ahead of trends, emerging platforms, and edtech-specific formats.
Location
Head Office - Kozhikode
State
Kerala
Country
India
Educational Qualification
o Background in EdTech or educational services. o Experience running multilingual or pan-India campaigns. o Familiarity with student behavioral data, educational marketing trends, and academic content formats.
Age
21-45
Experience
5
Salary Range
Not Disclosed