based on campaign objectives, target audience, and market trends.
Select appropriate digital platforms (e.g., social media, search, display, video, native, programmatic) to deliver campaigns effectively.
Plan, budget, and forecast media spend across platforms like
Google Ads, Meta Ads, YouTube, LinkedIn, DSPs
, etc.
Collaborate with creative, analytics, and client servicing teams to ensure alignment of media and messaging.
Negotiate with publishers and platforms to secure optimal placements and rates.
Monitor campaign performance in real-time and suggest optimization strategies.
Analyze data using tools like Google Analytics, Meta Business Manager, DV360, etc., to generate post-campaign reports.
Present media plans and performance reports to internal stakeholders and/or clients.
Stay updated on digital marketing trends, tools, and innovations.
Required skills
Proficiency in
Excel
,
Google Sheets
, and reporting/analytics tools.
Excellent analytical, presentation, and project management skills.
Ability to handle multiple campaigns simultaneously under tight deadlines.
Job Type: Full-time
Pay: ₹65,000.00 - ₹70,000.00 per month
Work Location: In person
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