Job Description

The Digital Media Executive will be responsible for

planning, executing, managing, and optimizing

Plus Point's digital presence across social media and paid digital platforms. This is a

hands-on role

--not strategy-only, not agency-coordination-only.

If you think "digital marketing" is just posting reels and tracking likes, this role is

not for you

.

Key Responsibilities1. Social Media Management (Organic)

Manage

day-to-day execution

of all social media platforms (Instagram, Facebook, LinkedIn, YouTube). Create monthly content calendars aligned with product launches, festivals, campaigns, and business priorities. Coordinate with

designers, videographers, factories, and sales teams

for content sourcing. Write

clear, brand-consistent captions

, hashtags, and CTAs. Monitor comments, DMs, and ensure timely, professional responses. Track engagement, reach, follower growth, and content performance.
2. Paid Digital Advertising

Execute and manage

Meta Ads (Facebook & Instagram)

and

Google Ads

. Set up campaigns for: Brand awareness Lead generation Product promotions (especially Digital Locks & Smart Security) Monitor ad performance, CTRs, CPL, ROAS, and suggest optimizations. Coordinate with internal stakeholders for landing pages, creatives, and offers. Ensure ad spends are

controlled, tracked, and justified

.
3. Content & Campaign Execution

Support execution of: Product launches Dealer campaigns Carpenter-focused initiatives Festival & seasonal campaigns Ensure all content aligns with Plus Point's

brand tone: professional, trustworthy, progressive

. Maintain consistency across platforms--no random posting.
4. Reporting & Analysis

Prepare

weekly and monthly performance reports

for: Social media growth Campaign performance Ad spends vs results Identify what's working and what's not--

data over opinions

. Share actionable insights, not vanity metrics.
5. Coordination & Ownership

Work closely with: Brand & Marketing Team Design & Video Team Sales & Product Teams Take

end-to-end ownership

of assigned digital tasks. Follow timelines strictly--missed deadlines won't be taken lightly.
Job Types: Full-time, Part-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Expected hours: 48 per week

Work Location: In person