Job Description

Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone--from emerging artists to global brands--everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Digital Media / Consumer PR Manager, India
Jan 2026
Our Business
Empowering everyone to create is what Adobe's all about. We give everyone--from emerging artists to global brands-- everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from anywhere in the organization, and we know the next big idea could be yours.
The Opportunity
We are seeking a highly motivated and self-driven Digital Media / Consumer PR Manager to join Adobe's India Communications team. This role will develop and execute impactful communications strategies focused on Adobe's creator, creative professional, and business products (including ideation, productivity, imaging, photography, video and document solutions). You will play a pivotal role in storytelling to our digital-first audiences, driving awareness, education, and brand love around Adobe's Digital Media product portfolio and innovations.
As a key member of a fast-paced and dynamic Communications team, you will shape compelling narratives around creativity, innovation, AI, and technology - translating complex ideas into powerful stories that resonate across traditional and new media channels. You will collaborate closely with media, creators and cross-functional partners across business, marketing, and international teams to deliver integrated communications programs.
This role reports to India's Head of External Communications and is ideal for a proactive, strategic communications professional with a passion for social-first storytelling, strong consumer media relations and passion for the creator economy. You will thrive in a highly collaborative environment, bringing strong critical thinking, narrative development, and program management skills to elevate Adobe's brand, products, and customers in today's evolving media landscape.
What You'll Do

• Lead and own comprehensive communications strategies and deliverables for Adobe's Digital Media portfolio, including creative, creator, and business products such as Photoshop, Firefly, Premiere, Express, and Acrobat - driving awareness, education, adoption, and reputation across priority audiences.

• Maintain continuous visibility through campaigns that promote key product launches, business priorities, and thought leadership narratives spearheaded by executives.

• Manage and scale a high-touch media program that reaches both traditional and non-traditional press, with a strong focus on social-first media outcomes. Build, nurture, and manage priority relationships across traditional outlets, new media, influencers, and creators to strengthen Adobe's brand and product visibility.
• Drive creative storytelling that leverages KOLs to substantiate and expand Adobe's footprint within the creator economy and digital-first media ecosystem.
• Serve as a strategic partner to key stakeholders, collaborating on end-to-end communications planning for major launches, announcements, calendar moments, and ongoing narratives.
• Collaborate closely with agency partners to drive execution excellence, including communications plans, press kits, playbooks, messaging frameworks, media prep, presentations, and launch materials.
• Partner cross-functionally with product marketing, social media, sales, events, PR teams to deliver integrated, consistent, and impactful communications across earned, owned, and paid channels.
• Oversee creation of high-quality content including press releases, blogs, bylines, FAQs, and thought leadership, ensuring alignment with Adobe's brand voice and business priorities.
• Track, analyse, and report communications performance, establishing consistent benchmarks and measurement framework - particularly across non-traditional press - to evaluate impact, optimise strategy, and showcase results to internal stakeholders.

What You'll Need to Succeed

• 12-15 years of experience in communications, public relations, or digital media, with a focus on consumer and brand communications
• Proven track record of securing high-impact media coverage and maintaining strong, productive media relationships
• Strong experience in driving communications results focused on social-first audiences.
• Exceptional writing, editing, and presentation skills, with the ability to craft clear, compelling messages for diverse audiences.
• Deep interest in media, influencers, emerging platforms, and cultural moments, with an understanding of how stories travel across channels
• Direct working experience with senior leaders and in fast paced cross functional environments.
• Organisation and strategic thinking skills, with strong project management skills and the ability to multitask in a fast-paced environment
• Bachelor's degree in communications, marketing, journalism, or a related field, or equivalent experience

Adobe is proud to be an employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.

Skills Required