Job Description

Job Title Examples

Digital Marketing Executive/Manager (Jewellery) Social Media Manager (Jewellery) E-commerce Marketing Specialist (Luxury Goods)
Key Responsibilities

Strategy & Planning:

Develop digital marketing strategies for B2C/B2B, including SEO/SEM, paid ads (Google, Meta, Pinterest), email, and social media.

Content Management:

Oversee creation of high-quality visuals (photoshoots, lookbooks, videos) for social media, website, and ads, ensuring brand consistency.

Campaign Execution:

Launch and manage digital campaigns for new collections, promotions, and seasonal events.

Social Media:

Manage organic and paid social media (Instagram, Facebook, etc.), focusing on engaging, aspirational storytelling.

Performance Tracking:

Monitor KPIs, analyze campaign performance using tools like Google Analytics, and provide actionable reports.

E-commerce:

Ensure website accuracy, optimize product listings, and drive traffic/conversions.

Collaborations:

Build relationships with influencers, bloggers, and retail partners.

Market Awareness:

Stay updated on jewellery trends, competitor activities, and digital marketing innovations.
Key Skills & Qualifications

Proven digital marketing experience (SEO, SEM, Social, Email). Proficiency with Google Analytics, Ads Manager, social media platforms. Strong visual sense and understanding of luxury/fashion aesthetics. Excellent communication, creativity, and analytical skills. Experience in luxury retail or jewellery sector preferred.
Job Type: Full-time

Pay: ₹18,500.00 - ₹35,000.00 per month

Work Location: In person