to join our team. The ideal candidate will design, execute, and optimize digital campaigns to increase brand awareness, patient engagement, and lead generation for our radiology/diagnostic imaging services. This role requires a blend of creativity, analytical skills, and knowledge of healthcare marketing compliance (HIPAA and other guidelines).
Key Responsibilities
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Digital Strategy & Campaigns
Develop and implement targeted digital marketing strategies to promote radiology/imaging services (MRI, CT, X-ray, Ultrasound, etc.).
Plan and execute multi-channel campaigns (SEO, SEM, social media, email, content, and display ads).
Manage paid advertising (Google Ads, Facebook/LinkedIn Ads) to drive patient acquisition and physician referrals.
Content & Communication
Create patient-friendly and physician-focused content (blogs, social posts, infographics, patient education materials).
Work with radiologists and clinical teams to simplify technical terms into easy-to-understand communication.
Ensure brand consistency across digital platforms.
Website & SEO
Manage and optimize the organization's website for healthcare SEO (service pages, doctor profiles, procedure details).
Improve website visibility in local searches (Google Business Profile, local SEO for clinics/centers).
Analytics & Reporting
Track, measure, and report campaign performance (Google Analytics, social insights, CRM dashboards).
Provide insights to improve patient acquisition cost (PAC), conversion rates, and ROI.
Compliance & Ethics
Ensure all digital marketing activities comply with healthcare advertising regulations and HIPAA guidelines.
Maintain sensitivity in patient-related communications (no misleading claims, use of testimonials, or privacy violations).
Qualifications & Skills
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Bachelor's degree in Marketing, Digital Media, Healthcare Management, or related field.
4-5 years of experience in
digital marketing for healthcare, hospitals, or diagnostics
.
Strong knowledge of
SEO, SEM, Google Ads, Facebook Ads, and healthcare content marketing
.
Familiarity with
HIPAA, FDA, and healthcare advertising guidelines
.
Proficiency in tools: Google Analytics, Google Tag Manager, HubSpot/CRM, Canva/Adobe Suite.
Excellent communication skills (ability to simplify medical/radiology terms for patients).
Strong analytical mindset with data-driven decision-making ability.
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