Job Description

We are seeking a performance-driven Digital Marketing Specialist to join our marketing team, with a core focus on Paid Marketing channels. The ideal candidate will have 1-3 years of hands-on experience managing paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and LinkedIn. You'll work closely with cross-functional teams to develop, execute, and optimize high-converting paid media campaigns that drive leads, sales, and brand growth.

Key Responsibilities:

Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms. Conduct keyword research, audience targeting, and A/B testing to improve ad performance. Monitor and analyze campaign performance data, adjusting strategies to maximize ROI and meet KPIs. Collaborate with the creative team to develop compelling ad copy and visual assets. Stay up to date with platform updates, algorithm changes, and best practices in paid advertising. Prepare regular performance reports and deliver actionable insights to stakeholders. Assist in budget planning and ensure campaigns stay within allocated spend.

Qualifications & Skills:

1-3 years of experience in a digital marketing role with a strong emphasis on paid media. Proficiency in platforms such as Google Ads (Search & Display), Meta Ads Manager, and LinkedIn Ads. Strong analytical skills and experience with tools like Google Analytics, Looker Studio (formerly Data Studio), or similar. Basic understanding of conversion tracking, pixels, and UTM tagging. Familiarity with performance marketing metrics (CTR, CPC, CPA, ROAS). Excellent communication and organizational skills. Google Ads or Meta Blueprint certification (preferred but not mandatory).
Job Types: Full-time, Permanent

Pay: ?200,000.00 - ?400,000.00 per year

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person